My name is Sameer Amin and I’m the Global Director of Data Driven Marketing & Media at RB. I joined RB in 2012 as the UK Head of Media, prior to that I spent 15 years with a couple of prominent UK media agency groups, where my main responsibilities were TV and digital trading. During my time at RB I’ve held numerous roles, including the US Media Director as well as the Global Media and Digital Director for the Hygiene business unit. In my current role I’m responsible for transforming the data drive marketing practices and enhancing our media strategy across all 3 Business Units. . I am proud to have made intrinsic differences to all the various organizations I have worked for by delivering transformative change and maximizing effective outcomes by ensuring the right people have the right data and insights to make quicker, smarter decisions than ever before.
I’m a strong believer in minimizing the wasting of time, resources and talent in everything I do.