Jenny Penich is a seasoned leader in revenue, operations, and marketing, with nearly two decades of experience in the media industry. In her role as President of Influencer, a comprehensive influencer agency, Jenny oversees a wide range of functions, including strategic platform and brand partnerships, marketing, client services, and business operations for North America. Throughout her career, Jenny has demonstrated an unmatched ability to drive tangible results and meaningful impact. Her expertise spans across brand and platform partnerships, B2B marketing, creative strategy, paid media, and production services. Under her leadership, Influencer has become known for delivering outcomes that extend far beyond mere likes and impressions, focusing instead on driving genuine engagement and measurable results.
Jenny’s track record speaks for itself, with a history of successfully executing both short and long-term goals while consistently increasing revenue and optimizing sales efficiency. She approaches every challenge with a strategic mindset, leveraging creativity and operational expertise to drive success for both her team and her clients.