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Paul Boag

Fine-Tuning User Experiences to Make Stronger Connections

Author:
Paul Boag
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Published:
04 May 2023
Categories:
User Experience
Reading time:
1 minutes

Discover how optimizing UX boosts profits! Join me on the Innovative Agency Podcast as I share valuable insights on elevating your agency’s value & strategy.

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Book for February 2025

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In my recent appearance on the innovative agency podcast, I shared my belief that agency owners should never underestimate the long-term value of optimizing the user experience (UX) elements of their agency’s client-facing processes and platforms. I discussed how focusing on UX strategy can increase profits for both you and your clients!

What you will learn

During the episode, you’ll learn:

  1. How to fine-tune customer and user experiences.
  2. The touchpoints available to agency leaders who hope to improve their UX offerings.
  3. The best approach for offering UX development and UX strategy services to clients.
  4. Why positioning your agency as a consultancy and strategic advisor elevates your brand’s value.
  5. The importance of valuing knowledge and expertise over deliverables.
  6. How to avoid “giving away the product” in unpaid strategic conversations with clients.
  7. Why it’s crucial to focus on the meaning your user experience offers clients, not just your internal team.

Tune in to gain valuable insights and practical advice on enhancing your agency’s UX offerings and increasing profitability!

How to listen

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About me

I am a User Experience Consultant, Conversion Rate Optimisation Specialist and expert in digital strategy. I help marketers, product owners and design leads show that a useable, accessible and people-first experience is the path to business success.

Contact me

Email: [email protected]
Telephone: +44 (0) 7760 123 120

What I do

In-House Services

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Actionable Insights
Dylan Valade
Puma

Actionable Insights

Paul has the ability to see what is hiding in plain sight. He… validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.

Unique Talent
JAMIE TAYLOR
University of Oxford

Unique Talent

Paul used his unique talent to help us pull together a business case… to implement a UX team here at the University of Oxford. During the process, Paul provided insight into the wider UX community and offered his personal recommendations on how best to present the opportunity to our Pro-Vice-Chancellor. This helped us develop a compelling business case and quickly secure funding for a UX team.

Demonstrates his prowess
CREATIVE BLOQ
Magazine Interview

Demonstrates his prowess

As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses… about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.

Smart & Generous
Gerry McGovern
Author of Transform

Smart & Generous

Paul is one of the smartest, most passionate, most generous people I know… in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.

Actionable Insights
Dylan Valade
Puma

Actionable Insights

Paul has the ability to see what is hiding in plain sight. He… validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.

An inspiration
RICHARD HURST
QUEEN MARY’S UNIVERSITY LONDON

An inspiration

Paul is an inspiration, I only wish I’d worked with him earlier in… my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.

Invaluable
NONDAS PASCHOS
MÉDECINS SANS FRONTIÈRES

Invaluable

Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the… needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.

Supportive and Challenging
JENNIFER RUSSELL
THE SAMARITANS

Supportive and Challenging

It’s been a pleasure working with Paul. He manages to be both supportive… and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.

Entertainingly Informative
JOANNA SOUZA
UNICEF

Entertainingly Informative

We can count on Paul to be entertainingly informative. When we bring him… to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!

Best investment
RIVKIE LIEBERMAN
MOTIF STUDIO

Best investment

You’re the best investment I’ve made thus far in my business, and that… includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!