Articles about
Digital Marketing
Opinions on the role of marketing in a digital world. Advice on balancing marketing objectives with the user experience.
Objection Handling: The Secret to Improving Your Website Conversion Rate
Learn how to boost website conversion rates through effective objection handling. Identify concerns, address them proactively, and implement strategies to build trust and drive sales.
How AI Is Changing Our Industry: A Zoom Discussion
In this discussion, we discussed how AI will shape the future of our jobs, marketing, UX design, and copywriting. We looked at the tools we can use right now, including Text AI, Image AI, Audio and Video AI, and much more besides. Join us to learn more about how AI is changing the world and how you can use it to your advantage.
UX Marketing: User experience marketing is an exciting new discipline
User experience marketing takes a longer-term and more holistic approach to digital marketing, recognizing that meeting users where they are is better than attempting to trick them into acting.
My Proven Conversion Rate Optimization Strategy in 5 Easy to Follow Steps
Everybody wants users to do something on their website. However, you need a conversion rate optimization strategy to encourage them to act.
Chatbot Design: How to Improve Usability and Engagement
How well your chatbot design is implemented will determine whether users engage with it or abandon it before completing critical actions.
How to Improve Site Stickiness Now in 7 illustrated Steps
This quick reference guide introduces you to the importance of making your site sticky and steps for improving your site stickiness.
How to Design a Landing Page in 7 Steps
Increase the return on investment from your digital marketing campaigns and improve your conversion rate by designing compelling landing pages.
How to Create a Persona in 6 Steps
Better understand your audience and ensure that their needs are not forgotten.
Website Copywriting: A Complete Guide and Checklist of Best Practice
Website copywriting requires a different approach and set of skills compared to writing for other mediums.
Why and How to Add B2B Podcasting to Your Marketing
Few consider making B2B podcasting a part of their marketing strategy. In this post, I explain why that is a mistake and how to begin.
Improve Your Knowledge of User Experience, Digital Marketing and Design Leadership
See for yourself, view some recent emails.
- Bi-weekly emails packed full of advice.
- A free course on getting design approval.
- My book on starting a user experience revolution.
- Support for those working in-house.
- Advice for those building an agency.
- Ideal for freelancers looking to level up.
I will email you no more than once a week. You can unsubscribe in a single click and I will never share your email address.
About me
I am a User Experience Consultant, Conversion Rate Optimisation Specialist and expert in digital strategy. I help marketers, product owners and design leads show that a useable, accessible and people-first experience is the path to business success.
Contact me
Email: [email protected]
Telephone: +44 (0) 7760 123 120
What I do
In-House Services
agency/freelance Services
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He… validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Unique Talent
Paul used his unique talent to help us pull together a business case… to implement a UX team here at the University of Oxford. During the process, Paul provided insight into the wider UX community and offered his personal recommendations on how best to present the opportunity to our Pro-Vice-Chancellor. This helped us develop a compelling business case and quickly secure funding for a UX team.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses… about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know… in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He… validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in… my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the… needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive… and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him… to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that… includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!