Joni Deutsch is an award-winning audio professional and NPR veteran with nearly 15 years of outstanding experience as a producer, host, and marketer/audience growth specialist.
Deutsch is Senior Vice President of Podcast Marketing and Audience Development at The Podglomerate, where she works with high-profile podcast clients including NHPR’s Bear Brook and The 13th Step, as well as Netflix, PBS, NPR, Harvard, and Stanford, and more.
Prior to joining The Podglomerate, Deutsch spent a decade working as a host, content producer, and audience engagement specialist with NPR Music and public radio stations.
You know what your brain’s overdue for? A dose of creative inspiration that you can immediately infuse into your writing and work.
As Senior Vice President of Podcast Marketing and Audience Development at The Podglomerate (the award-winning podcast services agency focused on production, audience growth, and monetization for some of the biggest podcasts in the world), I’m always keeping an ear out for positively peppy and inspiring conversations around creative and strategic marketing techniques. These shows and episodes have given me a new perspective, and I hope they do the same for you.
And hey, if you’re looking for some more marketing inspiration, make sure to check out The Podglomerate’s blog and email newsletter! Without further ado, here’s my hand-picked podcast playlist:
Creator Science: How I Would Hit 100K YouTube Subscribers in 1 Year (If I Could Start Over)
If you could go back to the very start of your content/marketing journey, what would you change (and why and how)? Jay Clouse brings a wonderful mix of curiosity and radical transparency to his long-running podcast Creator Science, particularly with this recent episode focused on the lessons learned as his show continues to evolve and his community continues to grow.
The Town with Matthew Belloni: ‘Deadpool and Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie
I’m an avid fan of all things pop culture, and as a media professional, I’m fascinated to hear how beloved films and television shows are made and marketed, particularly zeitgeisty fare that become “marketing wins” like “Barbenheimer” or, more recently, the 2024 summer box office hit Deadpool and Wolverine. The Ringer brought on Disney’s chief brand officer to dissect the creative marketing success for the latest Deadpool film, how to market spoilers and handle leaks in the lead-up to a movie release, and so much more.
Podcast Perspectives: HubSpot’s Jonathan Barshop on Podcast Growth and Doing Video Right
When you think of “marketing,” HubSpot is likely one of the first brands that come to mind (and rightfully so!). Over on Podcast Perspectives — The Podglomerate’s award-winning series that shares invaluable insights from audio innovators – HubSpot’s podcast marketing lead Jonathan Barshop stopped by to share the roadmap to the network’s meteoric growth, from listener giveaways and tried-and-true cross-promotional strategies to YouTube/short-form video tactics to help build audience around a show. Given that HubSpot’s Podcast Network has greatly expanded over the last two years, today boasting dozens of shows and millions of monthly downloads, this episode is a great “look behind the curtain” for this go-to marketing brand.
Nudge: How adverts use psychology to win you over
Back in 2019, KFC Australia ran a promotion for $1 French Fries. Their marketing team came up with 90 advertisement taglines and, in an unheard act of advertising, they published all 90 variations to see which ad was the most successful with the public. As Nudge host Phill Agnew shares, the ad with the most clicks (and the psychology behind it) might just surprise you… and make you want to head to the nearest KFC ASAP.
The Goal Digger Podcast: Repurpose Your Content and Maximize Results in Under an Hour a Week
Show of hands: are you feeling overwhelmed simply by thinking of the word “content?” From planning, producing, scheduling, promoting, and encouraging engagement around content, there’s a lot on your already-full plate when it comes to media creation and the marketing strategy therein! If you’re looking for a way to stop the clock and buy back time, Jenna Kutcher is sharing inspo on how to work smarter and faster to easily extend the shelf life of your work without overextending your bandwidth.
The Digital Marketing Podcast: Perfect Your AI Prompts With This Technique
Whether it’s promo scripts or social media copy, artificial intelligence can write practically anything under the sun, but that doesn’t mean it’s going to be relevant, accurate, or simply well-written. If you’re curious how to fine-tune the process to help optimize your efforts, The Digital Marketing Podcast talks through ways to incorporate keywords and exact directions into your AI prompts to increase the quality of AI output and performance.
The Parlor Room: Sunil Gupta on Data-Driven Digital Marketing Strategies
Imagine this: you’re in charge of a $30 million budget for a shoe company’s marketing campaign. What would you do with the budget? Who is your target audience you’re trying to reach? And what are the likely results? Harvard Business School Professor Sunil Gupta (who created the Digital Marketing course for HBS Online) raises that hypothetical scenario and provides real-time insights into right and wrong decisions that can play out for anyone working in the digital marketing space. (Don’t worry – Professor Gupta’s grade won’t impact your overall GPA!)
Marketing Against the Grain: 5 Secret Marketing Strategies Hollywood Celebrities Use In Business
Taylor Swift. Oprah Winfrey. BTS. These are just a few of the many celebrities who are marketing vehicles in their own right. This episode of Marketing Against the Grain does a great job distilling the ingredients from the content marketing success of actors and musicians, from the importance of owned media to the power of diversification, not to mention how to find levity via trend reactivity.
The Marketing Millennials: What Happens When You Run Out of Content Ideas?
It’s the end of the business day. You are looking at a blank screen, hoping that new content and copy ideas will magically appear in front of you. But alas, they don’t show up. How do you re-spark your brain when you feel empty of ideas? The Marketing Millennials has a short-and-sweet discussion for where to look to reignite your imagination.
How I Built This: Sir Kensington’s: Scott Norton and Mark Ramadan
Guy Raz has a knack for showcasing pivots, and how one simple change in perspective can open up a whole world of possibility and creative fulfilment. That definitely holds true with this episode focused on the rise of Sir Kensington’s gourmet ketchup and the truly unique brand differentiation behind its meteoric success.
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