3 new AI tools for nonprofits from Google.org

Since its creation two decades ago, Google.org has given $18 billion in product donations to nonprofits around the world as part of its mission to apply Google’s innovation, research and resources to promote progress and expand opportunity for everyone. In the last 10 years alone, Google.org and Googlers have provided nearly $6 billion in cash funding.

Today, AI presents a profound opportunity to transform how nonprofits get their work done more effectively and efficiently. That’s why at Google.org’s inaugural Impact Summit in Sunnyvale, California, we’re announcing three new ways to help nonprofits harness the potential of AI to make change in their communities.

The need is clear; in a recent Google.org survey of thousands of nonprofits, four in five of them said generative AI may be applicable to their work — but nearly half said their organization is not currently using the technology. And the majority of respondents said they lacked awareness of potential use cases.

Get time back for your organization with AI

In April this year Google.org’s AI Opportunity Fund launched to help people and organizations learn essential AI skills. $10 million of this funding will be directed to helping nonprofits across the U.S. learn how AI tools can help them be more productive and creative. A further $7 million will support nonprofits across Europe, Middle East, Africa and Asia Pacific.

In addition to supporting communities around the globe, Google.org is also launching a website with resources specifically designed to introduce social impact organizations to AI tools that can help them be more productive and creative to accelerate their social good efforts.

Apply for the Google.org Accelerator: Generative AI round two

The Google.org Impact Summit marks the graduation ceremony of the first Google.org Accelerator: Generative AI participants — 21 organizations that received funding, cloud credits, technical training and pro-bono support over the last six months to scale their gen AI solutions.

To continue the momentum, the second round of the Google.org Accelerator: Generative AI will be opening in the fall. This time it’s an open call, and social impact organizations developing high-impact applications of generative AI can apply for a share of up to $30 million in funding and other support. Go to the Google.org website to be notified when applications open.

Try new Ad Grants AI features

More than 300,000 nonprofits around the world use Google for Nonprofits and discounted tools to help with marketing and collaboration. To make it even easier for nonprofits to engage with donors and the people they support, Google for Nonprofits is integrating two new AI features into the Ad Grants program: Performance Max, and the conversational experience in Search campaigns.

The Ad Grants program provides $10,000 per month in no-cost search advertising to nonprofits across more than 65 countries. Soon, eligible nonprofits in the program will be able to take advantage of Performance Max’s keywordless AI technology to find new and relevant search queries and use generative AI tools to quickly and easily create relevant ad text that matches a user’s intent. Performance Max has begun to roll out to eligible Ads Grants accounts, and will continue to become available to eligible accounts over the coming months.

Nonprofits in the Ad Grants program can also make use of the conversational experience to talk directly with Google AI to create better Search campaigns, complete with stronger assets like keywords, images, headlines and descriptions. It's globally available where the advertiser has their language set to English.

In 2004, Google’s founders outlined a vision for Google.org to “ambitiously apply innovation and significant resources to the largest of the world’s problems." The Google.org team is proud to continue to bring tools and resources to nonprofits around the world who are doing critical work to tackle these challenges in their communities.