Why does most enterprise technology feel like it is a decade behind consumer technology? For the same reason our health care system is broken. The âuserâ isnât the same person as the âbuyerâ. In enterprise software the user is generally a non-IT person but the buyer is usually, at least in part, the IT department.* (In healthcare the âuserâ is the patient and the âbuyerâ is the doctor or insurance
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