Highly Accurate Audience Targeting for

Resolutions & Fitness

A seasonal audience guide for brands and agencies aiming to target resolution-oriented consumers intending to purchase health and wellness products and services.

Sample audiences from Alliant’s 2,600+ segments most likely to respond to your campaign:

Fitness Enthusiasts

  • Under Armour Buyer Propensity

  • Bodybuilding.com Buyer Propensity

  • Fitness Center Big Spender Propensity

  • Sports & Fitness Buffs
  • Equinox Buyer Propensity
  • Premium Young Professionals Interested in Fitness, Exercise & Health

  • Premium Health Conscious Seniors

  • Gold’s Gym Buyer Propensity

Mind & Body Wellness

  • Headspace Buyer Propensity

  • Self-Improvement

  • Personal Care Multibuyers

  • Premium Health, Wellness & Fitness

  • YogaWorks Buyer Propensity

  • Health & Wellbeing

  • Pilates/Yoga Propensity

  • YMCA Buyer Propensity

Nutrition Focused

  • Whole Foods Market Buyer Propensity

  • Thrive Market Buyer Propensity

  • Blue Apron Big Spender Propensity

  • GNC Buyer Propensity

  • 310 Nutrition Buyer Propensity *NEW

  • Nutrisystem Buyer Propensity

  • Herbalife Buyer Propensity

  • Swanson Vitamins Buyer Propensity

Fresh Start

  • Fitness Buyer Propensity *NEW

  • Weight Watchers International Buyer Propensity

  • MyFitnessPal Buyer Propensity

  • Planet Fitness Buyer Propensity

  • Weight Loss

  • Waybetter Buyer Propensity *NEW

Athleisure Style
  • Lululemon Athletica Buyer Propensity
  • Athleta Buyer Propensity
  • Nike Buyer Propensity

  • Fabletics Buyer Propensity

  • Adidas Buyer Propensity

  • Fit2Run Buyer Propensity *NEW

Equipment & Accessories

  • Peloton Buyer Propensity

  • Premium Footwear Product Buyer

  • Garmin Buyer Propensity

  • DICK’S Buyer Propensity

  • Fitbit Buyer Propensity

  • Apple Watch
Quickly activate campaigns across devices and channels, reaching high-quality compliant audiences.
Health and wellness activities

Real Purchase Data in
Every Data Point

All solutions are built from Alliant’s transactional database of aggregated and transformed 1st party data sources

Future-Proofed

Data sources and products are not dependent upon cookies and can be matched into any activation platform, at scale

Audience Help Desk

Need a custom audience, recommendations on audience strategy, or assistance on a proposal? Our team is always available to consult on your specific data needs.

“Alliant has been an amazing partner. Their service is unmatched whether you’re looking for guidance on targeting segments or just have random questions. We look forward to continuing our partnership with Alliant!”

Stephanie Foster

Advanced TV Sales Director, East – Verizon Media

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