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Revolutionizing Customer Experience: Atelier Rebul's Inspiring Story

See how Atelier Rebul increased the number of new users by 115% in 6 months...
Episode I:
“A deep-rooted scent of luxury”
Atelier Rebul, originally established as Turkey’s first pharmacy over 125 years ago in the bustling district of Beyoğlu, Istanbul, has been dedicated to serving the health and beauty needs of millions. Throughout their venerable history, Atelier Rebul has consistently developed unique products and formulations in their own laboratories, combining tradition with scientific innovation. Now rebranded and enriched by more than 125 years of heritage, Atelier Rebul continues this legacy.
Episode II:
“A commitment to success”
Reflecting their commitment to success and customer satisfaction, Atelier Rebul’s goal was to optimize the customer experience via replatforming with a next-generation platform, the introduction of omnichannel applications and premium services. They realized that the stakes were high and these goals needed migrating to a new next-generation platform capable of offering the required services.

``We considered customer experience a top priority and realized that the way for growth begins with optimizing the omnichannel experience. This emphasized our need for a next-generation unified commerce platform”

Esin Noyin Eruygun E-commerce Manager at Atelier Rebul.
Episode III:
“Choosing the success partner”
In a decisive strategic maneuver towards transition, Atelier Rebul chose to partner with Akinon, recognizing the platform’s cutting-edge capabilities. This venture reflects Atelier Rebul’s commitment to innovation and growth, as they seek to leverage Akinon’s strengths to propel their business forward into new realms of success. “We reviewed multiple composable platforms with unified commerce capabilities. Akinon, with their best-of-breed services, highly optimized shopping features, and with a very experienced team definitely stood out among others.” says Esin while explaining why they chose Akinon.
+115%Number of New Users +42%Average Basket Amount +39%Transactions
Episode IV:
“Unified Commerce capabilities to lead the success mission”
After transitioning to Akinon commerce platform Atelier Rebul was able to introduce a wide range of omnichannel services and extra premium services for customers along the shopping journey from product browsing to delivery and collection. These transforming features included fast delivery, same day delivery, in-store services, click and collect, and buy online refund offline. Premium services also included customized gifting, Akifast fast pay, one page checkout, customized products, live chat and many other features.
Esin emphasizes the impressing results of the new instore services, stating, ``Akinon InStore app helped us increase sales in some of our physical stores with its advanced inventory management capabilities and seamless shopping experience.``
Episode V:
“A lasting success”
Atelier Rebul’s initiatives have yielded significant outcomes. An analysis of data from the second half of 2023 after replatforming, in comparison to the first half of the year, reveals the following results:
An impressive
106 % increase
 Improved customer experience and the new unified commerce features helped increase new users by
111% Unit sold saw a remarkable
28% increase A
42% leap
in the average basket amount, A sweet
38% increase
in transactions.
Atelier Rebul's success shows how the clever blend of partnership synergy and innovative retail strategies can set the stage for a future where the customer always comes first and growth follows naturally.

Products Used

Omnitron

Commerce

Storefront

OMS

InStore