CAPABILITIES
Dubai, 27.09.2024 – Akinon, a leading provider of digital commerce solutions, is forming a strategic partnership with GoWit, a rapidly growing retail media platform, to redefine the retail media landscape. This collaboration combines Akinon’s digital commerce expertise with GoWit’s advanced media solutions, effectively closing the gap between online and offline commerce and enhancing the retail experience.
The Akinon-GoWit partnership presents a transformative solution to the complex challenges confronting modern retailers. By leveraging their combined expertise, the two companies offer retailers a robust toolkit designed to drive success in an increasingly competitive market, seamlessly integrating digital and physical shopping experiences to enhance customer engagement and elevate business performance.
The collaboration harnesses GoWit’s state-of-the-art Retail Media platform, featuring a 15-minute self-service integration powered by real-time data analytics, first-party data activation, advanced audience targeting, and omnichannel Sponsored Ad formats. This is complemented by Akinon’s extensive digital commerce expertise, creating a holistic approach for retailers to enhance both their online and offline presence.
Emrah Adsan, co-founder and CEO at GoWit, said, “We are delighted to partner with Akinon. This collaboration is a significant step in reshaping the Retail Media sector, offering retailers a seamless, unified approach to address the evolving demands of the digital age.”
Çağrı Orcan, Cofounder and CSO at Akinon added, “Our partnership with GoWit underscores our commitment to empowering retailers with innovative solutions. Together, we aim to redefine Retail Media, enabling our partners and clients to achieve remarkable success.”
As a leading AdTech company specializing in Retail Media Advertising for retailers and marketplaces, GoWit delivers powerful ad solutions designed to enhance online visibility and drive revenue growth for businesses in the e-commerce market. Recently, GoWit has secured $1,3 million in funding to fuel its expansion across Europe and MENA, positioning itself as a key player in the Retail Media landscape.
Following the funding, GoWit has introduced a free, 15-minute Self-Service Integration that democratizes Retail Media, revolutionizing access to high-margin ad networks for retailers of all sizes. This solution enables customers to launch Retail Media Ad campaigns in seconds, removing technical barriers and time-consuming processes. With dedicated implementation and success managers, GoWit ensures a seamless experience, and its scalable technology adapts to retailers and marketplaces worldwide.
Akinon stands out as a cloud-native, composable digital commerce platform, designed to help businesses launch quickly and efficiently. Akinon is a cloud-native, composable digital commerce platform that ensures rapid time-to-market solutions. Specializing in B2B2C marketplaces, Akinon offers businesses a robust suite of capabilities with seamless integration into top-tier solutions. By incorporating retail media capabilities, Akinon enhances its partners’ value proposition, driving a 7-9% increase in total revenues per platform. This leads to improved customer experience, satisfaction, retention, and revenue growth. Founded by e-commerce experts with over 22 years of industry experience, Akinon’s solutions are tailored to meet the specific needs of its partners and customers. Since its inception in 2016, Akinon has expanded to 17 countries, supporting over 125 clients, including Samsung, M&S, and Gap, with a global footprint.
Akinon’s collaboration with Gowit exemplifies its unwavering commitment to expanding its ecosystem and delivering industry-leading retail solutions. Through this partnership, Akinon empowers retailers to craft seamless, integrated shopping experiences, driving customer engagement and operational excellence.
