Guy is Chief Executive of the ASA, the UK regulator of ads in all media. Responsible for executing the ASA’s strategy to have More Impact Online, he oversees all functions of the ASA system. He’s also President of the International Council for Advertising Self-Regulation, a Board and Executive Committee member of the European Advertising Standards Alliance, a Board member of the Fundraising Regulator and a member of the Fundraising Regulator’s Standards Committee