Jeffrey weighs on the post I wrote about The Verge. I still feel like there’s a false dichotomy being presented here though: either performance or advertising. But advertising can be performant too. There’s a competitive advantage to be had there.
The prognosis for publishers is grim. Repent! Find a way out of the adtech racket before it collapses around you. Ditch your tracking, show dumb ads that you sell directly (not through a thicket of intermediaries), and beg your readers for mercy. Respect their privacy, bandwidth, and intelligence, flatter their vanity, and maybe they’ll subscribe to something.
A great presentation from Laura on how tracking scripts are killing the web. We can point our fingers at advertising companies to blame for this, but it’s still developers like us who put those scripts onto websites.
We need to ask ourselves these questions about what we build. Because we are the gatekeepers of what we create. We don’t have to add tracking to everything, it’s already gotten out of our control.
Yes! Yes! YES!
Marco makes the same comparison I did between the dark days of pop-up windows and the current abysmal state of bloated ads and tracking on today’s web.
This won’t be a clean, easy transition. Blocking pop-ups was much more incisive: it was easy for legitimate publishers to avoid one narrowly-useful Javascript function to open new windows. But it’s completely reasonable for today’s web readers to be so fed up that they disable all ads, or even all Javascript. Web developers and standards bodies couldn’t be more out of touch with this issue, racing ahead to give browsers and Javascript even more capabilities without adequately addressing the fundamental problems that will drive many people to disable huge chunks of their browser’s functionality.
Amen!
I have one more thing to add to this list…
But publishers, advertisers, and browser vendors are all partly responsible for the situation we’re all in.
…developers. Somebody put those harm-causing script elements on those pages. Like I said: “What will you be apologising for in decades to come?”
In a few years, after the dust has settled, we’re all going to look back at today’s web’s excesses and abuses as an almost unbelievable embarrassment.
The greatest trick the devil ever pulled was convincing the world that behavioural advertising is more effective than contextual advertising.
Verging on the ridiculous.