In our current digital landscape, where a corporate algorithm tells us what to read, watch, drink, eat, wear, smell like, and sound like, human curation of the web is an act of revolution. A simple list of hyperlinks published under a personal domain name is subversive.
I am going to continue to write this newsletter. I am going to spend hours and hours pouring over old books and mailing lists and archived sites. And lifeless AI machines will come along and slurp up that information for their own profit. And I will underperform on algorithms. My posts will be too long, or too dense, or not long enough.
And I don’t care. I’m contributing to the free web.
It’d be best to publish your work in some evergreen space where you control the domain and URL. Then publish on masto-sky-formerly-known-as-linked-don and any place you share and comment on.
You don’t have to change the world with every post. You might publish a quick thought or two that helps encourage someone else to try something new, listen to a new song, or binge-watch a new series.
Also, developers:
Write and publish before you write your own static site generator or perfect blogging platform. We have lost billions of good writers to this side quest because they spend all their time working on the platform instead of writing.
Designers, the same advice applies to you: write first, come up with that perfect design later.
I have a richer picture of the group of people in my feed reader than I did of the people I regularly interacted with on social media platforms like Instagram.
If you only write when you’re sure you’ll produce brilliance, you’ll never write.
This rhymes nicely with Mandy’s recent piece on POSSE:
Despite its challenges, POSSE is extremely empowering for those of us who wish to cultivate our own corners of the web outside of the walled gardens of the major tech platforms, without necessarily eschewing them entirely. I can maintain a presence on the platforms I enjoy and the connections I value with the people there, while still retaining primary control over the things that I write and freedom from those platforms’ limitations.
The web is what we make it.
Write for yourself.
Tinkering with my website and getting inspired at Indie Web Camp Brighton.
An explanation and a request for assistance.
How I use my website.