https://www.investopedia.com/terms/s/swot.asp https://www.mindtools.com/pages/article/newTMC_05.htm https://www.mindtools.com/pages/article/newSTR_89.htm
https://www.wordstream.com/blog/ws/2014/04/07/unique-selling-proposition
https://dev.to/dabit3/data-modeling-in-depth-with-graphql-aws-amplify-17-data-access-patterns-4meh