PARAMOUNT PRIVACY POLICY

INFORMATION YOU PROVIDE

Registration information

When you sign up for the Paramount Services or email communications, enter or participate in our contests, giveaways or competitions, sweepstakes, and promotions, or attend one of our events, we collect the information you provide, such as your name, username and password, email address, phone number, date of birth and information about your preferences and interests. On some of the Paramount Services, you may provide us with demographic data, such as age and gender.

Billing and payment information

When you purchase a product, subscription, or event ticket from us, we collect payment and identity verification information, including your name, email address, physical address, payment method, card details, and billing address. We retain information about the transactions you make on the Paramount Services, including purchase history.

Information and content you post

When you post or share comments or other content when using the Paramount Services, we collect information about that content, such as your username, screen name, comments, likes, interests, status, and pictures. You may choose to post audio or visual content, such as photos, videos, or recordings when using certain Paramount Services, or when granting us access to your camera or microphone while using interactive features of the Paramount Services. 

Market research

When we conduct or sponsor market research activities — such as surveys and product testing — we collect the information you provide, such as your name, email address, and certain demographic data, such as your age, gender, race, and ethnicity. We also collect information about your preferences and interests, as well as your opinions on the Paramount Services in the context of market research.

Your messages and feedback

We collect the information you provide when you contact us directly or provide feedback, comments, or suggestions on the Paramount Services, including but not limited to, recordings of customer service interactions, chat transcripts, files you attach, and email, text, or other correspondence.

Information you provide about others

For some of our features, services, or offerings — like when you refer a friend or relative or invite them to attend one of our events or programs — we collect information you provide about others, such as names, emails, and birthdays. If you provide us with information about others, please make sure you have permission before you provide this information to us and that you have provided them with information about how to access our privacy policy, or in the case of a minor, that you have the authority to do so.

Information you provide when you do business with us

If you are a vendor, service provider, or business partner of Paramount, you may provide us with information about you and the services you provide, including your name and your or your employees’ business contact information. You or your employees may also provide other information as part of your services and our agreement with you.

Information you provide offline

You may also provide us with information in person and offline. For example, when you submit sweepstakes entrance forms or an application to participate in one of our programs by mail or in person. The personal information we collect — depending upon the circumstances — includes your race, ethnicity, gender, age, name, email address, and phone number. 

Some of the information we ask you to provide is required by law or necessary to enter into a contract with us. If you fail to provide us with this information, we may not be able to provide the Paramount Services to you. 

INFORMATION WE COLLECT AUTOMATICALLY

The information we collect varies based on the Paramount Services that you use. We collect and receive personal information associated with you and your device automatically when you use certain Paramount Services, including when you interact with the Paramount Services on sites, platforms, and services operated by other companies (“Third-Party Services”). Your device could include your computer, mobile device, gaming system, smart TV, or other streaming devices. We collect and receive device IDs and other unique identifiers and online activity data using device-based tracking technologies such as cookies, pixels, tags, beacons, scripts, and similar technologies. On certain pages of the Paramount Services, we use third-party tools to help us look at mouse movements, clicks, keystrokes, data or text entered, and the pages you visit. For more information about tracking technologies, please see the “Cookies and other tracking technologies” section below.

Online activities and preferences

The types of information we collect and receive automatically include your use of the Paramount Services, your preferences, and how you interact with our content. This includes information related to your attitudes, online behaviors, demographics, product and ad choices, interests, and preferences.

Online identifiers

We also collect and receive device identifiers, such as IP address (including approximate location information), advertising ID, cookie ID, media access control (MAC) address, and other unique identifiers. 

Location data

When you visit our offices, we record your presence (including by security surveillance of our premises, including CCTV). We also record your presence if you attend a live performance or a taping of one of our programs as a member of the audience. 

CCTV Data

In addition to location data, we collect videos and images recorded by security surveillance of our premises including CCTV automatically when you attend one of our events, visit our offices, or attend a live performance or taping of one of our programs as a member of the audience.

INFORMATION WE COLLECT FROM THIRD PARTIES

Information from our partners

We collect information from our business partners as permitted by such business partners. Our business partners can include companies such as your TV or internet service provider, mobile phone carrier or other device provider, or company who makes the Paramount Services available to you. 

The information our business partners provide to us varies depending on the nature of their services and may include online identifiers, demographic data, purchasing behavior, and information about your online activities or preferences. The collection and use of information by such business partners is described in, and subject to, their respective privacy policies.

Information collected through social media

If you connect with us through a social media platform or navigate to a social media platform from one of the Paramount Services, the social media platform will collect your information separately from us. You should review the social media platforms’ privacy policies to understand how they are using your information and your rights in relation to such information. We also collect information you have publicly posted using your social media accounts including your username or handle if you interact with us on social media, as well as analytics and statistical information about how you interact with us and our content on social media platforms.

Information from companies involved in the display of personalized advertising.

We partner with companies, including data licensors and aggregators, advertising networks, data analytics providers, and other advertising partners, to help us track your activity cross the Paramount Services, as well as Third-Party Services so that we can build a profile about you that helps us display personalized ads to you on the Paramount Services and other Third-Party Services. This includes online identifiers and information about your online activities and preferences as described above, information we derive described below, demographic data, and purchasing behavior.

Information from other sources

We collect information about you from other sources, such as data licensors, third-party partners, and publicly available information.

INFORMATION WE DERIVE

We derive additional information or draw inferences about you based on the information we have collected from you directly, automatically through your device, or through third parties, such as research agencies and data companies. This includes information about your preferences, interests, approximate location, and likely purchasing habits.

PROVIDING YOU WITH THE PARAMOUNT SERVICES

We use registration information, information you provide offline, billing and payment information, and your messages and feedback to provide the Paramount Services. These activities include the following: 

• Creating and managing your account, subscriptions, and registrations
• Authenticating your account or verifying your identity
• Providing you with the services that you request, customer support, and account updates
• Completing any transactions you request
• Performing any of our contractual obligations to you
• Communicating with you and responding to your questions related to your account or subscription

We also use registration information, information and content you post, your messages and feedback, information collected through social media, and information you provide when you do business with us to manage our relationship with you. These activities include the following:

• Managing social media interactions and user-generated content (such as posts or comments you submit on public platforms), enabling interactive features, and personalizing the Paramount Services and content
• Managing our audience relationships, shows, and events
• Managing our relationships with current or prospective partners, corporate customers and vendors, and other business partner personnel
• Communicating with you and responding to your questions that are not related to your account our subscription

ANALYZING THE PARAMOUNT SERVICES

We use all categories of personal information to analyze and understand how the Paramount Services are operating. These activities include the following:

• Auditing related to counting unique visitors, verifying how Paramount Services are displayed, and compliance
• Determining and managing the effectiveness of our non-personalized advertising and marketing
• Performing data analytics, research, and optimization
• Learning more about our audiences
• Generating insights about our audiences and creating groups of similar audiences (“segments”)
• Performing accounting, auditing, and other internal functions
• Recognizing and understanding the preferences, interests, and demographic information of our audiences so that we can personalize your experience with the Paramount Services

We also use online activities and preferences, online identifiers, location data, and information from our partners and from other sources to analyze and understand how digital advertising is served on the Paramount Services and Third-Party Services. These activities include the following:

• Tracking ad impressions, verifying positioning and quality of ad impressions, and personalized advertising-related auditing compliance.
• Determining and managing the effectiveness of our personalized advertising and marketing.

IMPROVING THE PARAMOUNT SERVICES

We use all categories of personal information to improve the Paramount Services. These activities include the following:

• Undertaking internal research for technological development and demonstration
• Undertaking activities to verify or maintain the quality or safety of our services and to improve, upgrade, or enhance them
• Debugging to identify and repair errors

MARKETING AND PERSONALIZED ADVERTISING

We use your registration information, billing and payment information, online activities and preferences, online identifiers, location data, information provided by third parties, and information we derive to deliver and display and target personalized ads. These activities include the following:

• Recognizing and understanding your preferences, interests, and demographic information so that we can personalize the ads we deliver to you (this may involve converting your information to hashed identifiers)
• Generating insights about our audiences and creating segments that we can use to help us deliver targeted and personalized ads to you
• Running personalized advertising and marketing campaigns for our own or third-party products and services, including by sending promotional messages and newsletters

We also use your registration information, information you provide offline, information provided by third parties, and information we derive to deliver marketing campaigns. These activities include the following:

• Managing contests, giveaways, competitions, sweepstakes, offers, or promotions, including verifying your eligibility and selecting winners
• Delivering non-personalized advertising shown as part of your current interaction with us
• Running non-personalized advertising and marketing campaigns for our own or third-party products and services, including by sending promotional messages and newsletters

MANAGING SAFETY AND SECURITY

We use all categories of personal information to manage safety and security on the Paramount Services. These activities include the following:

• Conducting security monitoring and access controls to our premises, including CCTV/security cameras
• Preventing fraud and other illegal activity, claims, and other liabilities

LEGAL OBLIGATIONS AND PERMISSIONS

When necessary, we use all categories of personal information to comply with our legal obligations, including performing accounting and tax-related obligations, and responding to government and judicial requests. We also use your personal information to exercise our rights and remedies, defend ourselves against legal claims, and to comply with and enforce relevant industry standards, our terms, policies, and other rights.

PARAMOUNT FAMILY OF COMPANIES

We share your information among the Paramount family of companies for the purposes described under “How we use your information and why”.

SERVICE PROVIDERS

We share your information with certain companies and individuals that provide us with services or who perform services on our behalf. These providers include business support services, customer support providers, web hosting providers, information technology providers, payment processors, event service providers, direct mail and email distribution service providers, partners supporting our contests, sweepstakes, giveaways and promotions, and analytics and market research services. These service providers are only permitted to use your personal information to help us offer the Paramount Services to you and not for any other purpose. The types of personal information we share include all the types of personal information listed above.

BUSINESS PARTNERS

We share your information with certain business partners involved in activities such as marketing or co-branded services or events. These business partners use the information we give them as described in their privacy policies.

We may also share your information with sponsors, prize partners, and others that support us in events, contests, sweepstakes, giveaways, or promotions. For example, we may share your information with the prize partners to deliver prizes. 

The types of personal information that we share includes registration information, information you provide offline, information and content you post, information collected through social media, your messages and feedback, and information about how you use the Paramount Services. 

ADVERTISERS

We share your information with our advertisers and other companies to help show ads that you might be interested in and to check how effective those ads are. This includes advertisers that want to advertise to you, agencies that help them do that, websites and apps that show ads, advertising technology partners that connect advertisers with places to show ads, and other companies that help us see how well our ads work (like if you buy something after clicking an ad that tells us whether the ad worked), and identity partners. The types of personal information that we share includes online identifiers and information about what you like to do online, your preferences, as well as other details we learn about you. Sometimes we segment our consumers based on their interests and we share those groups with companies that will provide additional insights about that group. For more information about your advertising choices, please see the “Cookies and other tracking technologies” section below.

SOCIAL MEDIA COMPANIES

We share your personal information with social media companies such as Meta, Snap, X, etc. so that we can communicate with you or provide you with relevant advertising related to your interests on those platforms. We use the custom audiences services provided by these social media companies to help us both reach you or reach new audiences. The types of information we share includes online identifiers, email addresses (or hashed email address), and information about your online interactions on the Paramount Services.

LEGAL ADVISORS, LAW ENFORCEMENT AND OTHERS

We will share your information with our legal and tax advisors, insurers, law enforcement, judicial and other government bodies, and others when we think it is necessary to do so to comply with the law, the legal process, to obtain legal or other professional advice, to respond to legal claims, or to protect our rights or the property or personal safety of our users, employees, or the public. The types of personal information we share include all the types of personal information listed above.

CORPORATE TRANSACTIONS

We may share your information with a potential purchaser and their legal and financial advisors and others, as appropriate, as part of any actual or contemplated reorganization, restructuring, merger or sale, or other transfer of assets involving our brands or as part of a joint venture or other strategic partnership. The types of personal information we share includes all the types of personal information listed above. 

YOUR PRIVACY RIGHTS

Your rights and how to exercise them

Depending on where you live, you may have the following rights regarding your personal information:

• The right to confirm whether and how we process your personal information
• The right to request access to, and a copy of, the information we hold about you, including details as to how we process your personal information
• The right to object to or restrict our processing of your personal information
• The right to request the erasure or deletion of your personal information
• The right to correct, amend, or update your personal information
• The right to request that we transfer (port) your personal information to another company or third party
• The right to withdraw your consent to processing your personal information

For additional information about the additional rights that may be available to you if you live in certain US states, please see “Additional Information: US States”.

If you would like to submit a request to exercise any of the rights that are available to you, ask a question, or contact the data protection officer, please visit the Privacy Rights Center and select the relevant form.

Before responding to a request, we may need to ask for additional information and may send you an email to verify your identity and confirm that you submitted the request. We may also need additional information to verify that your authorized agent or representative has the authority to make a request on your behalf. We will respond to your request within the time period required under the law.

Please note that while we will carefully assess every request we receive, your rights may differ depending on where you live and may be limited by local law.

If you have any unresolved privacy concerns that we have not addressed satisfactorily after contacting us, you may have the right to appeal our decision or contact your local data protection authority to lodge a complaint. For instance, if you are located in the EEA and you have any unresolved privacy concerns, you have the right to lodge a complaint with the data protection authority in the country where you normally reside, where you work, or where you believe a breach has occurred. In the UK, this is the Information Commissioner’s Office. In Switzerland, this is the Federal Data Protection and Information Commissioner.

Automated decision making

We may process your personal information using automated decision making technologies or algorithms, such as when we automatically select advertising or content that may be of interest to you. These technologies are not used to make automated decisions that have legal or similarly significant effect on you.

OPT OUT OF RECEIVING MARKETING MESSAGES

To stop receiving our promotional messages, follow the instructions in any marketing message you get from us. In some cases, such as if you have a registered account, you can also change your preferences in your account. Even if you opt out of getting marketing messages, we may still send you important non-marketing messages about your account, the Paramount Services you requested, or any purchases you make.

When you use any of the Paramount Services that send push notifications or offers to your mobile device, you can change your preferences through the settings on your mobile device and/or in the applicable mobile service.

CHANGE OR UPDATE THE INFORMATION YOU HAVE GIVEN US

If you have an account or subscription to one of the Paramount Services, you can correct or delete your information, or update your account settings by logging into your account and following the instructions or contacting the relevant customer service team for that service. 

MANAGING COOKIES AND OTHER TRACKING TECHNOLOGIES

Consent management solution

Depending on where you live, you can manage your preferences via our consent management solution on the relevant mobile or online application. Please note that when you use these tools, you need to renew your choices each time you clear your cookies, use a new browser or device, or visit a different Paramount Service.

Browser controls

Although most browsers and devices accept cookies by default, their settings usually allow you to clear and decline cookies. Web browsers often store your preferences in a cookie. Blocking cookies may prevent the services from operating as expected and may also prevent storing your preferences and choices.

Below are links to the cookie opt-out pages of common web browsers. If your web browser is not listed here, you should review your web browser terms to learn more about your cookie choices.

• Google Chrome
• Apple Safari
• Mozilla Firefox
• Microsoft Internet Explorer

Analytics provider opt-outs

To opt out of certain tracking by our analytics providers, you may visit the links below:

• Google Analytics 
• Adobe Omniture 
• Nielsen 

Some of the Paramount Services may feature Nielsen proprietary measurement software that will allow you to contribute to market research, such as Nielsen’s TV Ratings. For more information about Nielsen’s digital measurement products, please review Nielsen’s privacy statement here .

Interest-based advertising

We, our service providers, business partners, and other third parties may use interest-based advertising. This means that we may collect information about you on the Paramount Services and on Third-Party Services to help serve advertising relevant to your interests across your devices, browsers, and on and off the Paramount Services. For more information on the choices that may be available to you to opt out of receiving interest-based advertising, please visit:

• Digital Advertising Alliance (US)
• Digital Advertising Alliance (Canada)
• Digital Advertising Alliance (Australia)
• Digital Advertising Alliance (EU)
• Network Advertising Initiative

You can also opt out of interest-based advertising with some of the third-party partners we use, such as Google (https://adssettings.google.com/authenticated). Please note that if you opt out of interest-based advertising, some information will still be collected for other purposes, such as research, analytics, and internal operations. You will also continue to receive contextual advertisements, but they may be less relevant to your interests.

On many mobile devices, you can manage interest-based advertising through your device’s settings. These options can include resetting your device’s advertising ID or selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Ads Personalization” (for Android devices) in your device settings.

Connected devices (such as tablets, connected TVs, set top boxes, streaming devices, and gaming consoles) may also use an advertising ID or other methods to identify you or serve you interest-based advertising. In some cases, you can disable tracking by selecting options like “limit ad tracking” or disabling options like “interest-based advertising” in your connected device’s settings. These options will vary by device, and we do not control the policies or practices of third parties providing these devices.

Please note that your choice to opt out is device- or browser-specific and you will need to manage your preferences for each device or browser you use. You may also need to make this choice separately on different Paramount services. For additional information on exercising your privacy rights, please see “Your choices, rights, and controls”.

For additional information about the rights that may be available to you if you live in the United States, including the right to opt out of “sale”, “sharing for cross-contextual behavioral advertising”, and processing for targeted advertising, please see “Additional Information: US States”.

TRACKING TECHNOLOGIES AND PURPOSES

• Cookies: Cookies are small data files stored on your browser or device. They may be served by the entity that operates the website you are visiting (“first-party cookies”) or by other companies (“third-party cookies”).
• Pixels: Pixels are small images on a web page or in an email. Pixels collect information about your browser or device and can set cookies on your browser.
• Local Storage: Local storage allows data about your browser or device to be stored locally on your browser or device and includes HTML5 local storage and browser cache.
• SDKs: SDKs (also known as “software development kits”) are blocks of code, typically provided by our partners, which may be installed in our applications. SDKs may help us understand how you interact with our applications and may collect information about the device and network you use to access our applications, such as the advertising ID associated with your device or information about how you interact with our applications.

The purposes for which we and our partners use cookies and similar technologies generally fall into the following categories:

• Essential: Examples include carrying out or facilitating the transmission of communications over a network, and technologies that are strictly necessary to provide an online service (e.g., our website or a service on our website).
• Functional: Examples include helping ensure the Paramount Services function correctly, remembering your settings and preferences (such as your language preferences), helping to identify and prevent security risks, or helping us understand and improve our services.
• Analytics and Performance: Examples include collecting information about how you interact with the Paramount Services and personalizing content for you.
• Marketing and Advertising: Examples include collecting information about your use of the Paramount Services, interactions with advertisements, your browsing habits, and other preferences so that we can deliver more relevant and meaningful advertising to you on the Paramount Services or on Third-Party Services.
• Social Media: Examples include “social cookies,” which enable you to share content with your friends on social media platforms, such as Facebook or Twitter.

On our child-directed services, we do not use (or allow our partners to use) automatically-collected information, such as IP addresses, cookie identifiers, and other device identifiers, other than to support our internal operations, which include the following:

• Providing children with access to features and activities on those services
• Customizing content and improve those services
• Serving contextual advertising and limiting how often you or your child see a particular advertisement on those services