Live: Revamped Apple TV, iPhone 6S make their debuts

Is it possible the next iPhone won't be the star of Apple's signature fall event?

Along with unveiling the iPhone 6S and 6S Plus, Apple revealed lots of other gadgets including a revamped Apple TV and the iPad Pro. Apple will live stream the event. And you can follow updates below:

3:06 p.m.: Cook introduces the musical number to wrap up the event: One Republic. Guess Taylor Swift was busy. Event is over. Thanks for joining us!

3:04 p.m.: Cook returns to the stage following a quick iPhone 6S montage to wrap up. He asks Apple employees to stand up. "I applaud you," he says. "It is such as privilege to work with this team."

3:02 p.m.: Schiller says the iPhone 6S and 6S Plus start at $199 and $299 respectively, while the iPhone 6 and 6 Plus start at $99 and $199. And, yes, the 16 GB model lives on. Too bad Apple doesn't start at 32 GB. Schiller says it will launch an iPhone Upgrade Program to let users get a new iPhone every single year for $32 a month. Pre-orders start September 12, and will launch on September 25. Meanwhile, iOS 9 will be available September 16.

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3:00 p.m.: Schiller says to entice Android smartphone owners to switch, Apple will introduce a Move to iOS app to help them switch. "It’s the neighborly thing to do, right?" Schiller jokes.

2:54 p.m.: Schiller introduces really cool tech called Live Photos, where a user can take a photo, press down and show the movement like a video. It sounds like the camera will capture moments right before snapping the picture. Schiller says users just take photos like normal, but a new icon will capture 1.5 seconds before and after pictures.

2:53 p.m.: The FaceTime HD camera gets an upgrade to 5 megapixels. Schiller says the camera will use the smartphone's retina display to work as a camera flash for photos. "You're going to love taking photos with them," says Schiller.

2:51 p.m.: Schiller confirms the iPhone 6S will support shooting 4K videos.

2:48 p.m.: Schiller cycling through a series of photos using the 12-megapixel camera to show how it handles exposure, colors and finer details. They all look super sharp. Professional quality.

2:45 p.m.: The phone will continue to run the M9 coprocessor. It also boasts a second-generation Touch ID fingerprint sensor, to run twice as fast. The camera receives an overhaul to 12 megapixels. Schiller says that's 50% more pixels than before.

2:42 p.m.: Interesting game demo on stage shows use of 3D Touch, such as pressing deeper to swap weapons or a lighter touch for aiming at targets. The visuals looks strong for a mobile game. Still lags behind PCs and consoles like Xbox or PlayStation.

2:41 p.m.: Schiller returns to discuss hardware, starting with the A9 chip. It's 70% faster at computer processing tasks and 90% faster for graphics processing, says Schiller. Pixeltoys CEO Andy Wafer appears to share more.

2:39 p.m.: On Maps, users can peek in to quickly get directions or perform other tasks. Navigating across apps is simpler, too, says Federighi. Applying a little force on Touch pulls up other apps quickly, similar to the double tap on the Home button.

2:37 p.m.: Craig Federighi appears for a live demostration of 3D Touch. Starting with Mail, Federighi uses a mini-tap to take a quick look at a message. Flicking up quickly moves to actions such as Reply or Forward, or swipe left or right for additional actions. If there's a time involved, users tap to quickly view the Calendar. For flight times, a subtle tap quickly pulls up the itinerary.

2:33 p.m.: Sensors on the screen react to how hard the user presses. For example, in Messages, a subtle press brings up a preview of the message, while a deeper push down pulls up the full message. There are also shortcuts users can pull up for every day tasks.

2:30 p.m.: The 6S will be available in silver, gold, rose gold and space grey. The Plus returns with a 5.5-inch display. Both boast a new glass that's "incredibly durable," says Schiller. Apple confirms 3D Touch, a new way to interact with the phone. It's pressure sensitive, so it will read your inputs based on how hard or soft you press on the screen.

2:28 p.m.: "No product is more about innovation than the iPhone," says Cook, claiming these are the "most advanced iPhones ever." Phil Schiller returns to the stage with more.

2:26 p.m.: Here it comes: time for details on the next iPhone. Cook boasts about iPhone's popularity and customer satisfaction before trotting out the next iPhone, called -- as expected -- the iPhone 6S and 6S Plus. And it looks like we're getting one in that rose gold finish.

2:24 p.m.: Time for hardware details: the box features an updated processing chip, a Bluetooth 4.0 remote, volume and TV power controls, and lasts for three months on a full charge with Lightning connector for recharging. It starts at $149 for 32 GB of flash storage, and 64 GB for $199.

2:23 p.m.: Cue unveils an interesting new feature where players can start a game on their iPhone and continue on Apple TV.

2:21 p.m.: Apple says Apple TV will offer a great way to check out live sports. Through MLB.tv, users can check out highlights, view scores and hop right into a game in full HD quality. Clicking the remote pulls up live data with other scores and in-game stats. Looks effortless.

2:20 p.m.: It looks like users will be able to shop on the Apple TV. Exploring suits from John Varvatos, the demo offers an option to zoom in and make a payment through Apple Pay. The Apple TV remote lets users view an item, hit play, and get a peek at an item without clicking on the page.

2:15 p.m.: John Carter of Harmonix -- the makers of Rock Band -- are up to show off the game Beats Sports. Users interact with music and time their moves with the beat with swings of the Apple remote. (Side note: am I seeing things or is Apple taking several pages from the Nintendo Wii playbook?).

2:13 p.m.: The Apple TV version of Crossy Road will feature a cooperative and mulitplayer element, as another player performing as a Mallard Duck works to cross the street. The game launches along with Apple TV.

2:11 p.m.: Games take the stage, starting with the hit Crossy Road. If you have never heard of Crossy Road, it's basically Frogger with a chicken. It looks really sharp, but begs a larger question: do you want to play mobile games on your TV?

2:09 p.m.: Cue returns to talk more Apple TV, focusing on the App Store. Cue says they will introduce tvOS, based on the iOS platform, using similar tools to create apps. Featured apps include Netflix, HBO Now, Hulu as well as games such as Galaxy on Fire, Disney Infinity and Guitar Hero.

2:07 p.m.: You can ask Siri for any thing while you watch, such as who stars in the movie you're watching, to sports and weather updates. Users can swipe up to get more information and pause the movie until you're ready to return.

2:05 p.m.: You can narrow Search to as fine a detail as you choose, from action movies to James Bond films starring Sean Connery.

2:02 p.m.: The home screen looks very similar to an iOS interface. Users can access Photos, Apple Music, TV, Movies and the App Store. Swiping across with the touch display moves between selections. If you've ever used the Remote app on an iPhone or iPad, it appears similar. Search appears very detailed, too. "Show me that Modern Family episode with Edward Norton," says member of the Apple TV team. It points right to the episode. The voice search seems to work really well. If you miss something, tell Siri "what did she say?," it flips on captions and replays the scene.

2:00 p.m.: Eddy Cue is up to discuss Apple TV. He starts with the remote, with a glass touch surface and a microphone button for voice commands. "Show me funny TV shows," Cue asks before displaying a list of TV comedies sorted by popularity. When Siri searches, it goes across multiple apps that appear on one screen. It searches iTunes, Netflix, Hulu, HBO and Showtime, with more added in the future.

1:57 p.m.: Cook talks about powerful hardware, a modern operating system and new user experience, as well as an App Store. Looks like we're getting the revamped Apple TV. Here comes the montage, with an iOS 9 style interface, Siri controls through a redesigned remote that includes a touchpad. Sounds like everything you've read about Apple TV is legit.

1:56 p.m.: Cook says their idea for television is simple but "a little bit provocative." Cook notes the future of TV is apps, citing the increasing time spent on apps such as Netflix or Hulu.

1:54 p.m.: "I'd like to talk about an even larger screen, and that is your TV," says Cook. Apple TV time.

1:52 p.m.: Schiller unveils the iPad line, starting at $269 for the iPad Mini, plus an iPad Mini 4 for $399. There's also the iPad Air and Air 2 starting at $399.

1:50 p.m.: The iPad Pro will also feature a 8-megapixel iSight camera, Touch ID and Facetime HD camera, says Schiller. It will be available in three finishes: gold, silver and space grey. starts at $799 for the 32 GB mode up to $1,079 for a 128 GB model. The Apple Pencil sells for $99, while the keyboard starts at $129. They all launch in November. Now time for what sounds like a Jony Ive narrated sizzle video.

1:44 p.m.: Health care is a clear theme here, as another app for doctors and patients is showcased. The doctor in this demo discusses a knee injury using a skeleton on the iPad Pro, adding muscles and skin to provide more detail. Clearly Apple sees the health and medical industries as opportunities to push its devices.

1:42 p.m.: Snowden shifts to Adobe PhotoShop Sketch, using the Pencil to add and blend colors in real time. Looks really sharp.

1:40 p.m.: Director of design at Adobe, Eric Snowden, is up next to discuss how their apps will leverage the iPad Pro. One design app allows users to quickly create frames with quick strokes of his finger. In a matter of seconds, he creates an elegant design with image, headline and text in a magazine-like layout.

1:39 p.m.: If you're following the chatter on Twitter, then you may have spotted a video of Apple co-founder Steve Jobs in 2007 discussing his dislike for the stylus. How times have changed. You can watch the Jobs clip here:

1:37 p.m.: This, also, is not a typo: one of the demos is being handled by Microsoft. Yes, THAT Microsoft. The demo is showcasing how users can mark up notes in Office.

1:35 p.m.: The Pencil will work on apps in iOS, including the Notes app or in Mail through a new markup feature. New apps will take advantage of the Pro display and the Pencil, including a new offering called YouMake. Here come the Pencil demos. You're not reading that incorrectly. PENCIL DEMOS.

1:33 p.m.: The back of the Apple Pencil features a Lightning connector to plug into the iPad Pro and charge.

1:32 p.m.: Drawing and illustration will feel better on the Pro, too, says Schiller. The iPad Pro will also support a stylus, called the Apple Pencil.

1:30 p.m.: Despite the size, iPad Pro is almost as thin as the iPad Air 2 -- its tablet predecessor -- and it weighs slightly more than the original iPad. Schiller says it will introduce a Smart Keyboard that adds a physical keyboard to the tablet. Cue every Microsoft Surface Pro owner screaming "We already have this!"

1:27 p.m.: Schiller demonstrating the value of that massive 12.9-inch screen, featuring apps like Autocad and iMovie. The iPad Pro will boast 10 hours of battery life, says Schiller. For the first time in an Apple product, iPad Pro will have a four-speaker audio system.

1:25 p.m.: The iPad Pro will boast an A9X chip, 1.8 times faster than the previous chip, says Schiller. "This is desktop class performance." Graphics processing is twice as fast.

1:23 p.m.: The display measure 2732 x 2048 resolution, or 5.6 million pixels. "It is a beautiful display," says Schiller. "This is the most advanced display we've ever built."

1:22 p.m.: Phil Schiller hits the stage to talk iPad Pro. The 12.9-inch screen is big enough to support a full-sized keyboard.

1:20 p.m.: Cook boasts "the biggest news in iPad since the iPad." It's the iPad Pro. And it looks really big. Certainly much bigger than the standard iPad.

1:18 p.m.: WatchOS 2 will launch on September 16, while the new finishes for Apple Watch are available starting today. Cook returns on stage to talk iPad.

1:16 p.m.: Video montage time. Lots of Apple Watches on screen. Seeing one with a red strap and a newer model in what looks like a pinkish color. Gold and rose gold are among the two new Watch finish. They're available in 38mm and 42mm for the same price as the Sport lineup. The red band option is part of Product(Red), with a portion of proceeds from sales going to AIDS research.

1:14 p.m.: Williams returns to talk about offering more Apple Watch choices. Luxury designer Hermes will partner with Apple on a watch with leather strap and special watch face. The Apple Watch Hermes arrives in October.

1:12 p.m.: The AirStrip demo shifts to how doctors can talk with patients. Using a feature Sense4Baby, the doctor asks for a non-stress test. The monitor can read a mother's heart rate, a baby's heart rate and contractions. Mothers can even hear the baby's heart rate through the wrist. After reviewing results, the doctor can message the patient with details.

1:10 p.m.: A demo of AirStrip shows how doctors can use AirStrip. Medical professionals can view patient info, vitals, lab results and other details. The user is authenticated throughout the experience as long as the watch remains on their wrist. Professionals can even view real-time vital signs. Very cool.

1:08 p.m.: Apple's Jeff Williams talks about the next phase of Apple Watch. Maps will add transit, and fresh apps such as Facebook Messenger will join the selection of more than 10,000 apps available on the device. There's also iTranslate, which translates vocal commands into 90 languages, GoPro, and AirStrip, a health-based app.

1:05 p.m.: Cook sings the praises of Apple Watch, sharing how much consumers love their wearable device. He shows one email from Dennis H., who calls Apple Watch a "life-changing device." Cook says customer satisfaction for the watch sits at 97%.

1:04 p.m.: "We’re firing on all cylinders," says Cook. "We’re about to make some monster announcements." Cook kicks off with the Apple Watch.

1:02 p.m.: And we're off! The event starts with Apple CEO Tim Cook taking the stage to loud applause. "We could not be more excited to be here this morning," says Cook. He adds many of Apple's employees are also among attendees. Explains the very loud cheers.

12:55 p.m. ET: The stream on Apple's website has already started, with attendees settling in as music from the live radio station Beats 1 plays. Remember, everyone: it's ALWAYS ON and WORLDWIDE. In case you forgot.

ORIGINAL STORY

Earlier Wednesday, Apple shut down its online store ahead of its announcement in San Francisco.

However, that's not the device that seems to be capturing the most buzz. It's Apple TV, the set-top box expected to undergo a major overhaul. The gadget is also expected to make an appearance at Apple's event.

The next Apple TV will reportedly boast a faster processor, an interface resembling the iPhone and iPad experience, a revamped remote with touchpad and physical buttons, and support for voice controls through Siri.

Speaking of the digital assistant, judging by Apple's invite, get ready to hear a lot more about Siri.

As for the next iPhone, prepare for the usual perks such as a better processor and improved camera (and, if we're lucky, better battery life). The big feature expected to appear on the next iPhone is Force Touch, which allows the touchscreen to recognize inputs based on the amount of pressure applied by the user.

Follow Brett Molina on Twitter: @brettmolina23.