THE McDonald’s Guanghua restaurant, located at Dongmen Pedestrian Street in Luohu District, has been transformed into a BFF (Best Friends Forever) themed flagship store in collaboration with Mihoyo’s game, “Zenless Zone Zero.”

This partnership has introduced specially customized themed meal sets and a series of interactive activities, aiming to offer consumers a novel dining experience infused with game fun.

The customized themed meal sets feature two new offerings: the new street spicy flavor chicken, which boasts a new cooking method resulting in a juicy and richly flavored dish, and the new raspberry cherry pie filled with cherry jam, berries, and custard, providing a double filling for a double taste experience.

The restaurant’s decor incorporates elements from the Cunning Hares’ team, including characters Anby, Nicole, Billy, and Nekomiya Mana. Customers can engage in AR interactions with these characters by scanning QR codes on posters within the restaurant using the McDonald’s mobile app.

Visitors are encouraged to head to the third floor of the restaurant to take photos in a designated area, which includes a sofa setting and a large BFF snack set installation.

There’s also an opportunity for customers to meet Bangboo cosplayers at the restaurant. Do not hesitate to hug them, and you will be offered a surprise.

Until Dec. 31, customers who purchase designated meal sets will receive special coins redeemable for gashapon machines to win gifts, as well as manga products. The fast-food chain has also updated its food packaging to match the BFF theme.

He Yabin, McDonald’s China’s chief growth officer, stated, “McDonald’s has always been dedicated to providing consumers with fresh, delicious food and surprising activities. We continue to innovate and to create more enjoyable moments with our customers and partners, embracing the spirit of friendship that BFF represents. This collaboration is a testament to this philosophy.”

McDonald’s has established a total of six BFF-themed restaurants across China.

Dates: Until Dec. 31

Add: McDonald’s Guanghua restaurant on Dongmen Pedestrian Street, Luohu District

Metro: Line 3 to Laojie Station, Exit F(Wang Jingli)