Likeonomics: The Book
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The official book launch presentation for LIKEONOMICS - a new book on how to be more believable. Presented at the Mashable Connect conference in Orlando, Florida on May 13th.
Likeonomics: The Book
- 1. LikeonomicsA New Book On How To Survive The Modern Believability CrisisRohit BhargavaAuthor, Personality Not Included SVP, Global Strategy & Marketing, OgilvyProfessor Of Marketing, Georgetown University@rohitbhargava#likeonomicsThe Official LaunchPresentation From:
- 2. THE BIG QUESTION:#LikeonomicsIn our society of constant manipulation, how can brands survive the believability crisis?2
- 3. In 1914, John D. Rockefeller had a big reputation problem.3
- 4. It got a lot worse after the “Ludlow Massacre” where 19 people were killed.4
- 5. So he hired the “father of modern PR” – Ivy Ledbetter Lee to help.5
- 6. Lee suggested Rockefeller hand out dimes to people on the street to repair his image.6
- 7. Nearly 100 years later, this culture of “spin” has only gotten worse – fueling a modern believability crisis.7
- 8. 8
- 9. In contrast, Ana Free is a singer who launched her career through YouTube, where she has over 27 million views. 9
- 11. Likeonomicsexplains the new affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.11
- 14. Likeonomics is brutally honest.14
- 16. #LikeonomicsThe new global currency isn’t made of paper, it’s made of relationships.16
- 17. Thank you!Visit www.likeonomics.com for an exclusive sneak peek at my upcoming book.Twitter:@rohitbhargava1st Book Website:www.readpni.com
Editor's Notes
- #4: John D Rockefeller – the world’s first billionaire.
- #5: Like many billionaires, he didn’t have a great reputation and it got a lot worse in 1914 when 19 coal workers were killed by the National Guard.
- #6: Much like the crisis of today, he decided to hire a world renowned PR consultant, Ivy Ledbetter Lee – often considered the founder of modern
- #7: Rockefeller gave dimes to people on the street, which completely reinvented his image.
- #8: Misleading claims
- #9: Misleading claims
- #10: Has been posting videos of songs for the last 4 years#18 Most Subscribed Musician in UK with more than 70,000 subscribersVideos have been viewed more than 27 million timesOpened for Shakira in Brazil in November of last year
- #16: ChristianRinges – Norwegian Millionaire
- #17: Misleading claims