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Facebookビジネス活用最前線

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naoto kyo
naoto kyo

10月8日に行われた、大元隆志氏主催の勉強会で使用した資料です。「Facebook」のススメよりやや事例よりの作りになっています。 間違いのご指摘やお問い合わせは [email protected] (「o」は3つ)、または@okamuranaoto(Twitter)までお願い致します。

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Facebook [okamura@looops.net] TEL:03-6438-0311 FAX:03-6438-0920
Social Media
Facebookビジネス活用最前線
※18 • ➡ ➡ Creators Collectors 29 42 ➡ ➡ Collectors Japanese Social Media Technographics Revealed
2 2010 2009 Social Networks Online Games E-mail Portals Instant Messaging Videos/Movies Search Software Manufactures Multi-Category Entertainment Classifieds/Auctions 0 7.5 15 22.5 30 source :The Nielsen Company 2009 43%
BP
DYMP 2010
Facebook
Facebook • SNS 5 1000 • 3.8 (Inside Facebook) 6 10 1 5000 • 2009 8 400 9 10 • Facebook 1 2000 Facebook Facebook
Facebook 2010 3,834,792 93,584 2% 828,930 22% 1,013,779 17,607 2% 110,948 11% 813,319 162,104 20% 475,121 58% 550,924 68,189 12% 195,042 30% 344,124 149,054 43% 266,224 77% 212,336 11,698 6% 63,240 30% 41,632 3,925 9% 10,055 24% 34,700 11,596 33% 21,272 61% 6,845,609 517,760 8% 1,970,837 29% Internet World Stats 2010.8 3
• 2008 2010 Javier Olivan • 140 450 UV 2010 9 2009 5 33 1 4 • 2010 6 10 PR 3 5 SNS
Twitter 4 1 Face You Ustrea Twitter mixi blog book Tube m 315 79 141 128 223 79 49% 42% 41% 37% 50% 32% 41% 34% 36% 37% 43% 25% 31% 20% 20% 15% 23% 23% 27% 18% 31% 24% 34% 25% 23% 15% 19% 26% 26% 23% 17% 17% 15% 15% 18% 18% 8% 13% 9% 8% 12% 10% 1% 1% 0% 0% 0% 0% NTT Twitter 315
Facebookビジネス活用最前線
Facebook
• ROI 6% ➡ 84 ➡ 68 26% ➡ 68 ➡ 57 ➡ 68% 43 King Fish Media
FB $136 •$71.84 •28% •41% Syncapse 20 4000 6 THE VALUE OF A FACEBOOK FAN www.syncapse.com 2010.6
Social Plugins • 2008 Facebook Connect • Like 8 • Like • 4 21 1 5 5 11 10 • Washington Post 54,470 Facebook 290% ABC News 47,998 290% • IMDB 179,477 3 350,000Like
SocialPlugins ◆ ◆Facebook Facebook Like ◆ WEB Facebook Facebook
Facebookビジネス活用最前線
Coca-Cola Youtube Dusty Michael 2
• 4 R • Review: 5000 • Respond: • Record: • Redirect: • • • • ( ) • :AMN http://blog.tokuriki.com/2010/05/4.html
LEVI STRAUSS & CO ( ) Levis New Friends Store Social Shopping Site http://www.youtube.com/watch?v=23KLU2hnB0s 4 UU 45 Facebook 15.83% 1
FRIENDS STORE Levi’s Like Facebook 9 Facebook Facebook Social Plugins Ajax JavaScript API
• DB  •  90% • Facebook  Facebook •  Facebook
Facebook Levi’s 10 25 Facebook
• 140  •  RSS Twitter Youtube  •   Facebook  Facebook FacebookAd
Sunkist Facebook
Vitamin Water URL Facebook Connect
Victoria’s Secret Pink
Facebook Ads
→ ↑
• •
Google V.S. Facebook Google AdWords Facebook Ad • • • • • • • • • • • • Google Facebook
Social Media Social WEB Media Cost per Clicks Cost per fan Revenue per click Revenue per fan CTR CVR cross-channel distribution WOMMA
• • • SEM SMM
Tips • • CTR 1 • Facebook • Facebook •
Facebook Credit
FB (β ) 2010 10 β % Facebook MOL Global
Facebook Groups
• • Group • Group Wiki("Docs" ) • Graph API for Groups
Facebookビジネス活用最前線
• • • • • • 14 • •
• • • •
•API • ※ • 16
Facebookビジネス活用最前線
Social Plugins • Activity Feed Facebook Facebook Like • Recommendation Facebook
Social Plugins • Login with Faces ※XFBML JavaScriptSDK • Facepile Login with Faces
Social Plugins • Comments • Live Stream Ustream
@okamuranaoto okamura@looops.net “o” 3
• Web • In the looop http://blogs.itmedia.co.jp/saito/ • Famecount http://www.famecount.com/ • Facebackers http://www.facebakers.com/ • SlideShare • Facebook Marketing(Jason Cormier) http://www.slideshare.net/jcormier/facebook-marketing-4629751 • Facebook for Business BIN2010(Chad Richards) http://www.slideshare.net/chadrichards/facebook-for-business-bin2010-5034461 • Facebook Marketing Webinar: Best Practices on the World's Most Powerful Social Network(Word of Mouth Marketing Association) http://www.slideshare.net/WOMMAssociation/room214-fb-webinar-deck? src=related_normal&rel=5034461 • Image • MorgueFile http://www.morguefile.com/ • Dreamstime http://www.dreamstime.com/free-photos

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Facebookビジネス活用最前線

  • 1. Facebook [[email protected]] TEL:03-6438-0311 FAX:03-6438-0920
  • 4. ※18 • ➡ ➡ Creators Collectors 29 42 ➡ ➡ Collectors Japanese Social Media Technographics Revealed
  • 5. 2 2010 2009 Social Networks Online Games E-mail Portals Instant Messaging Videos/Movies Search Software Manufactures Multi-Category Entertainment Classifieds/Auctions 0 7.5 15 22.5 30 source :The Nielsen Company 2009 43%
  • 6. BP
  • 7. DYMP 2010
  • 9. Facebook • SNS 5 1000 • 3.8 (Inside Facebook) 6 10 1 5000 • 2009 8 400 9 10 • Facebook 1 2000 Facebook Facebook
  • 10. Facebook 2010 3,834,792 93,584 2% 828,930 22% 1,013,779 17,607 2% 110,948 11% 813,319 162,104 20% 475,121 58% 550,924 68,189 12% 195,042 30% 344,124 149,054 43% 266,224 77% 212,336 11,698 6% 63,240 30% 41,632 3,925 9% 10,055 24% 34,700 11,596 33% 21,272 61% 6,845,609 517,760 8% 1,970,837 29% Internet World Stats 2010.8 3
  • 11. • 2008 2010 Javier Olivan • 140 450 UV 2010 9 2009 5 33 1 4 • 2010 6 10 PR 3 5 SNS
  • 12. Twitter 4 1 Face You Ustrea Twitter mixi blog book Tube m 315 79 141 128 223 79 49% 42% 41% 37% 50% 32% 41% 34% 36% 37% 43% 25% 31% 20% 20% 15% 23% 23% 27% 18% 31% 24% 34% 25% 23% 15% 19% 26% 26% 23% 17% 17% 15% 15% 18% 18% 8% 13% 9% 8% 12% 10% 1% 1% 0% 0% 0% 0% NTT Twitter 315
  • 15. • ROI 6% ➡ 84 ➡ 68 26% ➡ 68 ➡ 57 ➡ 68% 43 King Fish Media
  • 16. FB $136 •$71.84 •28% •41% Syncapse 20 4000 6 THE VALUE OF A FACEBOOK FAN www.syncapse.com 2010.6
  • 17. Social Plugins • 2008 Facebook Connect • Like 8 • Like • 4 21 1 5 5 11 10 • Washington Post 54,470 Facebook 290% ABC News 47,998 290% • IMDB 179,477 3 350,000Like
  • 18. SocialPlugins ◆ ◆Facebook Facebook Like ◆ WEB Facebook Facebook
  • 20. Coca-Cola Youtube Dusty Michael 2
  • 21. • 4 R • Review: 5000 • Respond: • Record: • Redirect: • • • • ( ) • :AMN http://blog.tokuriki.com/2010/05/4.html
  • 22. LEVI STRAUSS & CO ( ) Levis New Friends Store Social Shopping Site http://www.youtube.com/watch?v=23KLU2hnB0s 4 UU 45 Facebook 15.83% 1
  • 23. FRIENDS STORE Levi’s Like Facebook 9 Facebook Facebook Social Plugins Ajax JavaScript API
  • 24. • DB  •  90% • Facebook  Facebook •  Facebook
  • 25. Facebook Levi’s 10 25 Facebook
  • 26. • 140  •  RSS Twitter Youtube  •   Facebook  Facebook FacebookAd
  • 28. Vitamin Water URL Facebook Connect
  • 33. Google V.S. Facebook Google AdWords Facebook Ad • • • • • • • • • • • • Google Facebook
  • 34. Social Media Social WEB Media Cost per Clicks Cost per fan Revenue per click Revenue per fan CTR CVR cross-channel distribution WOMMA
  • 36. Tips • • CTR 1 • Facebook • Facebook •
  • 38. FB (β ) 2010 10 β % Facebook MOL Global
  • 40. • • Group • Group Wiki("Docs" ) • Graph API for Groups
  • 42. • • • • • • 14 • •
  • 44. •API • ※ • 16
  • 46. Social Plugins • Activity Feed Facebook Facebook Like • Recommendation Facebook
  • 47. Social Plugins • Login with Faces ※XFBML JavaScriptSDK • Facepile Login with Faces
  • 48. Social Plugins • Comments • Live Stream Ustream
  • 50. • Web • In the looop http://blogs.itmedia.co.jp/saito/ • Famecount http://www.famecount.com/ • Facebackers http://www.facebakers.com/ • SlideShare • Facebook Marketing(Jason Cormier) http://www.slideshare.net/jcormier/facebook-marketing-4629751 • Facebook for Business BIN2010(Chad Richards) http://www.slideshare.net/chadrichards/facebook-for-business-bin2010-5034461 • Facebook Marketing Webinar: Best Practices on the World's Most Powerful Social Network(Word of Mouth Marketing Association) http://www.slideshare.net/WOMMAssociation/room214-fb-webinar-deck? src=related_normal&rel=5034461 • Image • MorgueFile http://www.morguefile.com/ • Dreamstime http://www.dreamstime.com/free-photos