第16回Looops.TV 良品計画 奥谷様資料
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MUJI has expanded its social media presence to include platforms like Twitter and Facebook. In 2010, MUJI launched official Facebook and Twitter accounts to better communicate with customers globally. MUJI aims to use social media to share brand messages and promotions, and to strengthen customer engagement worldwide. The number of MUJI's Facebook fans grew to over 50,000 in early 2011, demonstrating the potential of social media to reach more consumers internationally.
第16回Looops.TV 良品計画 奥谷様資料
- 1. CRM Social Media
- 2. 04 11 2 Confidential Copyright 2010 Ryohin Keikaku Co.,Ltd. All Rights Reserved. 10/Dec/2010
- 3. 4:6 12% 38% 62%
- 4. web WEB
- 5. 1.Social Media ⾯面 ⽰示 :twitter ⼿手 ⼊入 2. <2011 7 > WEB
- 6. web • n MUJInet n MUJI net
- 7. Social Media Twitter 2009 10 29 facebook 2010 10 1 " Web TV CM PR" " " PR " " & " " " "
- 8. 12% 500 500
- 9. MUJI C net C store C net C MUJI WEB C C C C
- 10. MUJI. net MUJI0.3 MUJI3.0 (B) to C (B) with C PC PC+MOBILE
- 11. MUJI net member
- 13. 1.Social Media ⾯面 ⽰示 :twitter ⼿手 ⼊入 2. <2011 7 > WEB
- 14. web • n MUJInet n MUJI net
- 15. MUJI Gift Card • • & • • 10% • • 1,000 1,000 Gift Card • 1,000 Gift Card 1,000 MUJI Gift Card • 10% 3
- 16. Gift card Gift Card
- 17. C to C
- 18. Social Media Twitter 2009 10 29 facebook 2010 10 1 " Web TV CM PR" " " PR " " & " 15,000 " facebook & Twitter " " iPhone
- 19. C C C MUJI C net WEB C store C C C
- 20. MUJI C net C store C net C MUJI WEB C C C C
- 22. facebook MUJI Global site open 2010/10/26 MUJI
- 23. facebook • • Global • Twitter facebook Social Media ! Twitter
- 24. Twitter facebook • 140 Twitter facebook deep Global Communication • Twitter • twitter Tweet-sense facebook • facebook Social Media !
- 25. Social Media MUJI share with… MUJI fan • • • • facebook MUJI
- 26. " " " " " " MUJI " − World Gift 120,000
- 27. facebook global site facebook
- 28. on Facebook " www.facebook.com/muji.jp & /muji
- 29. Global Promotion Global Gift
- 31. 2011 1 facebook JP fan 10,000 facebook
- 33. ⾏行行 ⾯面 ⽰示 ⽅方 ⾯面 ⽰示 ⼈人 ⼊入 ⾏行行 ⽰示 ⼿手 ⼊入 ⾯面 ⽰示 ⼊入⼒力力 ⽰示 ⼤大
- 35. MUJI to GO
- 36. facebook 1,110 605 505 83 Twitter 1,899
- 37. facebook 50,000
- 38. facebook 50,000
- 39. 2011 1 facebook • facebook earned Media owned Media paid Media Owned Media owned Media earned Media ( HP) (SNS) ADK-I
- 40. Social Media web Twitter 12 x
- 41. Social Media On line to Off Line Off Line
- 42. Social Media Global Marketing ROI
- 43. web WEB
- 44. 44