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2010 IGDA ARG SIG Survey

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Andrea Phillips
Andrea Phillips

The results of the 2010 IGDA demographic survey of the alternate reality games player and developer communities. Also salary survey results for ARG professionals.

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IGDA ARG SIG 2010 Demographic & Salary Survey
Respondents ARG player Grassroots ARG developer/designer/contributor Independent ARG developer/designer/contributor Professional developer/designer/contributor None of the above (Please explain) 3% 16% Other responses: 48% Student 18% Teacher Researcher Academic 15% 102 total respondents
Games Played All Time % In the Last Year % 50 37.5 25 12.5 0 None 1-2 3-5 5+
Gender Male Female 34% 39% 61% 66% ARG Players ARG Developers
Age % Players % Developers 30 22.5 15 7.5 0 15-17 18-21 22-25 26-30 31-35 36-40 41-49 50+
Ethnicity White Black/African Asian/Pacific Islander Hispanic Rather not say 3% 3% 3% 3%5% 3% 2% 92% 87% ARG Players ARG Developers
Player Countries Australia United Kingdom United States Other 11% 5% 5% One response each from: Canada Chile France 78% Germany
Developer Countries Australia Brazil Canada Germany United Kingdom 8% 3%3% United States 8% Other 3% 7% One response each from: Argentina Italy France 67% Norway South Africa
Developer Primary Roles Game Design Narrative design Puzzle design Art/web design Writing 7% Programming/technical support 4% Production/project management 11% 33% Consulting Other 9% 16% 11% Other responses include: 5% 5% Audio/video production Acting Concepting PR
Additional Dev. Roles Game Design Narrative design Puzzle design Art/web design 70 Audio/video production Writing 52.5 Acting Programming/technical support Production/project management 35 Event management/ground support Consulting 17.5 Other 0 Other responses include: Response Percent PR/Marketing
Prior Background Games Film/video Social/new media Marketing Theater/performance art 6% Print media 6% 23% Other 13% Other responses include: 12% 14% Education Journalism Music 26% Student None of the above
Memberships Yes No 20% 42% 58% 80% IGDA Member ARG SIG Member
Professional Status Yes No Have you ever received 43% money to create or contribute to the 57% production of an ARG?
Paid vs. Unpaid Work 100 75 50 25 0 % Work Paid 45% 55% Paid Unpaid
2009 Payment Methods Hourly/day rate Flat fee per project Salary (may include non-ARG responsibilities) Other 60 45 Other responses include: Award honorarium 30 Merchandise sales 15 0 Response Percent
2009 Average Hourly Rate $0-10 $10-25 $25-50 30 $50-75 $75-100 $100+ 22.5 15 7.5 0 Response Percent
2009 Hours Billed 50 hours or less 50 to 250 hours 250 to 500 hours 40 500 to 1000 hours 1000 to 1500 hours 1500 hours or more 30 20 10 0 Response Percent
ARG-Related Work 100 75 50 25 0 5% % Work ARG Related Untitled 2 ARG Work 95% Non-ARG Work
Employee vs. Freelancer 100 75 50 25 0 % Work Freelance Untitled 2 48% 52% Freelance Employee
Ownership Yes No 35% Do you own your own studio, agency, or other legal entity? 65%

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2010 IGDA ARG SIG Survey

  • 1. IGDA ARG SIG 2010 Demographic & Salary Survey
  • 2. Respondents ARG player Grassroots ARG developer/designer/contributor Independent ARG developer/designer/contributor Professional developer/designer/contributor None of the above (Please explain) 3% 16% Other responses: 48% Student 18% Teacher Researcher Academic 15% 102 total respondents
  • 3. Games Played All Time % In the Last Year % 50 37.5 25 12.5 0 None 1-2 3-5 5+
  • 4. Gender Male Female 34% 39% 61% 66% ARG Players ARG Developers
  • 5. Age % Players % Developers 30 22.5 15 7.5 0 15-17 18-21 22-25 26-30 31-35 36-40 41-49 50+
  • 6. Ethnicity White Black/African Asian/Pacific Islander Hispanic Rather not say 3% 3% 3% 3%5% 3% 2% 92% 87% ARG Players ARG Developers
  • 7. Player Countries Australia United Kingdom United States Other 11% 5% 5% One response each from: Canada Chile France 78% Germany
  • 8. Developer Countries Australia Brazil Canada Germany United Kingdom 8% 3%3% United States 8% Other 3% 7% One response each from: Argentina Italy France 67% Norway South Africa
  • 9. Developer Primary Roles Game Design Narrative design Puzzle design Art/web design Writing 7% Programming/technical support 4% Production/project management 11% 33% Consulting Other 9% 16% 11% Other responses include: 5% 5% Audio/video production Acting Concepting PR
  • 10. Additional Dev. Roles Game Design Narrative design Puzzle design Art/web design 70 Audio/video production Writing 52.5 Acting Programming/technical support Production/project management 35 Event management/ground support Consulting 17.5 Other 0 Other responses include: Response Percent PR/Marketing
  • 11. Prior Background Games Film/video Social/new media Marketing Theater/performance art 6% Print media 6% 23% Other 13% Other responses include: 12% 14% Education Journalism Music 26% Student None of the above
  • 12. Memberships Yes No 20% 42% 58% 80% IGDA Member ARG SIG Member
  • 13. Professional Status Yes No Have you ever received 43% money to create or contribute to the 57% production of an ARG?
  • 14. Paid vs. Unpaid Work 100 75 50 25 0 % Work Paid 45% 55% Paid Unpaid
  • 15. 2009 Payment Methods Hourly/day rate Flat fee per project Salary (may include non-ARG responsibilities) Other 60 45 Other responses include: Award honorarium 30 Merchandise sales 15 0 Response Percent
  • 16. 2009 Average Hourly Rate $0-10 $10-25 $25-50 30 $50-75 $75-100 $100+ 22.5 15 7.5 0 Response Percent
  • 17. 2009 Hours Billed 50 hours or less 50 to 250 hours 250 to 500 hours 40 500 to 1000 hours 1000 to 1500 hours 1500 hours or more 30 20 10 0 Response Percent
  • 18. ARG-Related Work 100 75 50 25 0 5% % Work ARG Related Untitled 2 ARG Work 95% Non-ARG Work
  • 19. Employee vs. Freelancer 100 75 50 25 0 % Work Freelance Untitled 2 48% 52% Freelance Employee
  • 20. Ownership Yes No 35% Do you own your own studio, agency, or other legal entity? 65%

Editor's Notes