SlideShare a Scribd company logo
Personal Dilemma:
How to work with
Ruby in Brazil?
          Ruby
Fabio Akita
  @akitaonrails
www.akitaonrails.com
late 80’s   90’s   21st Century
late 80’s                   90’s                             21st Century
            Clipper                                 .NET


dBase III             C/Pascal                  Java                    Ruby


Basic                       Delphi      ASP


                                     Visual Basic               ABAP        ObjC


                                         Perl          Python


                                                PHP


                                                           Javascript
late 80’s   90’s   21st Century
late 80’s   90’s   21st Century
late 80’s   90’s   21st Century
late 80’s   90’s   21st Century
late 80’s   90’s   21st Century
late 80’s   90’s   21st Century
Different Markets
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
Population
                 +190 Mi

    GDP
                 $ 2.5 Tri

IT Investments
                 $ 50 Bi
Population
                 +190 Mi

    GDP
                 $ 2.5 Tri

IT Investments
                 $ 50 Bi
Population
                 +190 Mi

    GDP
                 $ 2.5 Tri

IT Investments
                 $ 50 Bi
RubyKaigi 2011
Finance
               $ 17 Bi

Government
               $ 13 Bi

 IT Services
IT
               $ 23 Bi
Finance
               $ 17 Bi

Government
               $ 13 Bi

 IT Services
IT
               $ 23 Bi
Finance
               $ 17 Bi

Government
               $ 13 Bi

 IT Services
IT
               $ 23 Bi
RubyKaigi 2011
RubyKaigi 2011
Researching everyday
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
Ruby is Fantastic
    Ruby
RubyKaigi 2011
“Ruby Ruined
  My Life”
     @tenderlove
RubyKaigi 2011
RubyKaigi 2011
What to do?
RubyKaigi 2011
Move to the USA?



    Give up?
Move to the USA?



    Give up?
Help to create
my own market!
I was not the 1st
Rubyist in Brazil
        Rubyist
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
Still not enough
RubyKaigi 2011
Hacker
to Hacker
Psychology and
  Marketing
”Commoditization”
RubyKaigi 2011
Risk Averse
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
My Success !=
Other’s Failure
     !=
RubyKaigi 2011
Differentiation    Commoditization


                   Waterfall Mindset
 Agile Mindset



Entrepreneurship     Employment
Differentiation    Commoditization


                   Waterfall Mindset
 Agile Mindset



Entrepreneurship     Employment
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
2 months of effort
   2
Gave up the Rights
RubyKaigi 2011
Offshore Outsourcing
RubyKaigi 2011
RubyKaigi 2011
Measure
RubyKaigi 2011
RubyKaigi 2011
Big Name Support
Popularization Process
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
Brazil-USA Networking
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
Landmark Event
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
around 80 presentations
          80
        (2007-2011)
around 80 presentations
               80
             (2007-2011)

 Companies   Professionals   Students
around 80 presentations
               80
             (2007-2011)

 Companies   Professionals   Students
around 80 presentations
               80
             (2007-2011)

 Companies   Professionals   Students
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyConf Brazil
 November 3 and 4
    www.rubyconf.com.br
RubyKaigi 2011
No Central Authority!
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
RubyKaigi 2011
1 year ago    4 people



  Today       18 people
             $ 1Mi a year
1 year ago    4 people



  Today       18 people
             $ 1Mi a year
1 year ago    4 people



  Today       18 people
             $ 1Mi a year
RubyKaigi 2011
RubyKaigi 2011
Differentiation    Commoditization


                   Waterfall Mindset
 Agile Mindset



Entrepreneurship     Employment
Differentiation    Commoditization


                   Waterfall Mindset
 Agile Mindset



Entrepreneurship     Employment
RubyKaigi 2011
Obrigado!
   @akitaonrails
One more thing ...
           ...
GoogleTranslate
Obrigado!
   @akitaonrails
Obrigado!
   @akitaonrails

More Related Content

RubyKaigi 2011