Web 3.0
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The document discusses the evolution of the internet from Web 1.0 to Web 3.0. Web 1.0 consisted of traditional media companies pushing content to passive users, while Web 2.0 enabled user-generated content through platforms that allowed everyone to publish. However, very few people were able to earn a living from publishing on these platforms. Web 3.0 aims to enable user-generated business by providing everyone with professional publishing and business management tools to run their own media businesses and make a living from their creativity.
Web 3.0
- 1. W EB 3.0 by Johannes Bhakdi THE BOOK www.sophotec.com
- 2. sophotec.com no-nonsense wisdom technologies W EB 3.0 - the book User-generated business, and why everyone becomes a media entrepreneur. By Johannes Bhakdi www.sophotec.com the blog, free videos, web 3.0 community “ The most comprehensive vision of the Internet’s future available as of 2010.”
- 3. web1.0 doing it the good (or bad...) old way.
- 4. It all started with a simple idea: put content in the web.
- 5. Users = consumers Users consume professionally produced content Professional authors Create content based on what they think people want Managers Hand-manage publishing businesses Low content variety Content production is slow and expensive Push! web1.0 Media companies put content in the web and push it to users.
- 6. Problems 10,000 editors serve 500,000,000 internet users web1.0 Limited content Limited creativity Limited business web1.0 problem This old media model ignored the new possibbilities of the internet.
- 7. web2.0 User generated content
- 8. Then, some smart entrepreneurs invented something new: User generated content.
- 9. Yes, we can! Authoring platforms enable everyone to publish! High content variety dramatically increases, while technical quality goes down. Web2.0 managers are hand-managing the platforms Professional authors can still publish, but are competing with – everyone! Users = authors users generate content User generated content Blogs, videos, photos, music etc. web2.0 New platforms allow users to generate content themselves
- 10. YOU CAN PUBLISH! web2.0 You
- 11. User generated content We all serve each other web1.0 unlimited content web2.0
- 12. A revolution! All people publish. All people boost human progress. web2.0
- 13. But there is still a problem.
- 14. Nobody gets paid. web2.0 You Average hourly wage for web-authors: 0 - 1 US$
- 15. web2.0 Creative minds cannot focus on the revolution. They have to earn money. Publishing 1 US$ / hour Other jobs 20 US$ / hour 20x more profitable >
- 16. Facts 2008: 99.99% of mind potential remains untapped 1.4 billion people use the internet 250 million people share or publish content manage to make a living from publishing Only 0.1% 30 million people are regular publishers 200k people web2.0
- 17. No funding = no revolution. * * Or: even revolutionaries need to GET PAID.
- 18. web3.0 user generated (mind) business
- 19. A simple idea: a technology so effective that every mind can make a living of its creativity, instantly.
- 20. 250 million users are potential content producers 1.4 billion users are content consumers
- 21. 250 million users are potential content producers 1.4 billion users are content consumers Supply Demand
- 22. Supply Demand ? What is the missing link?
- 23. Wanted: someone who > identifies content demand > organizes supply > optimizes value building .... ... for 250 million small media businesses. Form a new creative economy
- 24. content generation platform content serving platform content user community Extremely heterogenous Who can manage the world ?
- 25. content generation platform content serving platform content user community Extremely heterogenous Nobody. ??
- 26. web 3.0 content generation platform content serving platform content user community Extremely heterogenous Everybody.
- 27. web 3.0 25% 75% Platform Users Everybody becomes an entrepreneur.
- 28. web 3.0 25% 75% Platform Users Everybody manages her media business Publishing platforms Business platforms
- 29. web 3.0 25% 75% Platform Users = User generated business
- 30. Users = entrepreneurs users generate business! User generated content Blogs, videos, photos, music etc. web3.0 Business platforms empower everyone to become a (media) entrepreneur User generated business Premium content, advertising, e-commerce Authoring platforms enable everyone to publish! Business platforms Everyone can manage Publish Build business
- 31. Web1.0, 2.0, 3.0 components web1.0 web2.0 web3.0 Delivery Creation Management
- 32. Key levers of the web3.0
- 33. Key lever #1 Publish Build business Refurbish web2.0 platforms Bye bye blogging ! Provide professional, easy to use publishing tools for everyone. 1
- 34. Everyone can publish in one click and look great High end media channels Rich + visual < 5 min setup “ Mouse click” computer knowledge sufficient Blogs (=web-logs!) Static + textual 60+ min set up Advanced computer knowledge required web2.0 web3.0 My blog MY CHANNEL >HTML//tag HACK Click! User experience User experience 5 min 60+ min
- 35. Key lever #2 Business tools Full scale media management tools for everyone Publish Build business Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools 1 2
- 36. Marketing, retention and controlling tools for everyone Marketing tools Users can create ads, manage their campaigns, and optimize their offer B Retention tools Automated subscriptions and social network functionalities increasevisitor retention for authors Financial controlling tools Enable users to optimize their product range, marketing, profitability and cash flows A C Time to learn: 5 mins
- 37. Key lever #3 Add business tools Full scale media management tools for everyone Publish Build business Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools Web3.0 pioneers Authors and platform become one team 1 2 3
- 38. Change the web2.0 attitude into... Users / authors Developers / managers
- 39. One platform, one community, one team web3.0 pioneers!
- 40. Do something! Pave the way onto the web3.0
- 41. Join the web 3.0 cause at: www.sophotec.com/groups www.slideshare.net/group/web3.0 Facebook group: search for “web3.0 (Sophotec)” Twitter: twitter.com/sophotec Contact me: [email protected] / fb + LinkedIn: Johannes Bhakdi Join the web 3.0 community & change the world. www.sophotec.com
- 42. sophotec.com no-nonsense wisdom technologies W EB 3.0 - the book User-generated business, and why everyone becomes a media entrepreneur. By Johannes Bhakdi www.sophotec.com the blog, free videos, web 3.0 community “ The most comprehensive vision of the Internet’s future available as of 2010.”
Editor's Notes
- #3: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #4: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #5: 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
- #6: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #7: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #8: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #9: 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
- #10: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #11: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #12: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #13: 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
- #14: 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
- #15: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #16: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #17: 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income 0.7 % of active publishers 0.01 % of potential publishers
- #18: 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
- #19: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #20: 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
- #21: 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
- #22: 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
- #23: 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
- #24: 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
- #25: Not a company any more. The world.
- #26: Not a company any more. The world.
- #27: Not a company any more. The world.
- #28: Just in case there are ny interested investors here – doesn‘t that look like Web3.0 companies make less money? Wrong. 25% of the world are better than 100% of a non profitbale web 2.0. Never forget: the level of profiability can only be roughly imagined here.
- #29: Just in case there are ny interested investors here – doesn‘t that look like Web3.0 companies make less money? Wrong. 25% of the world are better than 100% of a non profitbale web 2.0. Never forget: the level of profiability can only be roughly imagined here.
- #30: Just in case there are ny interested investors here – doesn‘t that look like Web3.0 companies make less money? Wrong. 25% of the world are better than 100% of a non profitbale web 2.0. Never forget: the level of profiability can only be roughly imagined here.
- #31: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #32: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #33: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #34: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #35: Make everyone look like a pro Provide high end, easy to use publishing environments. Enable users to create high value media products .
- #36: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #37: 2. Provide full scale, automated business platforms Bring marketing, retention and controlling to everyone. Automate everything. Create a new user generated media economy
- #38: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #40: 3. Build a team with web3.0 pioneers A new kind of company – view authors as your most valuable team members – as authors, like a publisher. Identify, empower and encourage ambitious and entrepreneurial users. Make them the heroes of web3.0 progress.
- #41: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
- #43: The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the