Sarah Parmenter, Head of Web at Kraken -previously at Apple, Adobe, and Mozilla.

Designing intuitive, high-impact web experiences for global brands.

Sarah Parmenter is a design, development, and product leader with over 22 years in the web industry. She has led high-profile web design initiatives for global brands, shaping digital experiences at the intersection of UX, visual design, and digital branding.

Her career spans roles at Kraken, Adobe, and Apple, alongside founding a highly regarded digital agency. She has worked with startups, Fortune 500 companies, and industry leaders, shaping product experiences across fintech, media, e-commerce, and technology.

Beyond her hands-on work, Sarah has been a public speaker for over a decade, delivering insights on UX, design systems, and digital innovation at leading conferences worldwide, including An Event Apart.

She has also been recognised for her contributions to the industry, including being named Designer of the Year by .net Magazine.

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