Data and AI-driven marketing transformation The engine that drives value creation management

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Taeko Yamamoto EVP CMO, Fujitsu Limited

Insights

The BANI era is here—and a data-driven supply chain has never been more crucial

In today's digitally driven world, companies must adapt quickly or face obsolescence. Fujitsu is undergoing extensive digital transformation (DX) to improve its supply chains, promote sustainability, and drive growth. This article, by Takashi Yamanishi, Corporate Executive Officer, EVP, CSSO (Sustainability & Supply Chain), will showcase Fujitsu's DX initiatives and their impact on corporate value.

Becoming Positive about Net Positive

Vice President Onishi and Executive Officer Yamani attended Sustainability Week, engaging in discussions with global sustainability leaders and experts on practical strategies for a sustainable future.

Reimagining Digital Darwinism can put your organization on an evolutionary path

Fujitsu's C-Suite executives share insights into Fujitsu's transformation, speaking candidly about the challenges, opportunities, and overall vision for the future. In this report, we join CDXO and CIO Yuzuru Fukuda as he sheds light on the Fujitsu approach towards value creation, focusing on the importance of purpose and management-led change based on practical knowledge of DX.

Featured

[Customer story]
Empowering social business through digital innovation

Doi Kham Food Products Co., Ltd. needs a technology-driven, sustainable business model. Integrating SAP S/4HANA with a new POS system will improve data accuracy, streamline operations, and support a cashless society, driving profitability and growth.
A close up of tomatoes on a plant

[Customer story]
Human-centric approach to city services

Uppsala municipality wanted to move towards a more digitized future where people could access and manage all of the region’s services and leisure activities through one solution. With Fujitsu, it created a concept for digital citizenship to simplify everyone’s daily lives.
A family enjoys a peaceful walk in the woods, holding hands as they explore the natural beauty around them.

[Blog]
Are service and business designers being replaced by AI?

AI boosts design efficiency, particularly data analysis and ideation, but human emotional intelligence remains vital. Collaboration between AI and human designers yields the best results, as shown in a Yamagata City case study.
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Fujitsu Careers

Our purpose is to make the world more sustainable by building trust in society through innovation. This is our way of working and our vision for the future. To make this happen we need to employ people who share our vision for the future. People who recognize the vital role technology plays in making the world a better place. People who can shape the way the world lives and works.

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