iTune Tutorial Tags

Publishing a iTunes Podcast on Your Web Site or to iTunesâ„¢ Music Store

How To Publish an iTunes Podcast on iTunes Music Store or to Another Web Site Using FeedForAll Mac

In addition to audio, there are 2 elements for publishing a Podcast on iTunes Music Store:

1. iTunes specified artwork
2. RSS Feed including iTunes Specific Tags

Artwork

Below are iTunes recommended specifications for the artwork that will be embedded in your RSS feed.

Podcast Covers

• Minimum size:
  170 pixels x 170 pixels square at 72 dpi
• Preferred size:
  300 pixels x 300 pixels at 72 dpi
• Format:
  JPG, PNG, uncompressed

RSS Feed Information

The iTunes RSS feed is based on RSS 2.0 specifications, with a few notable additions. The additional tags, specific to iTunes are:

<itunes:category>
<itunes:explicit>
<itunes:subtitle>
<itunes:summary>
<itunes:author>
<itunes:keywords>
<itunes:duration>
<itunes:owner>
<itunes:name>
<itunes:email>
<itunes:image>
<itunes:block>
<copyright>
<link>

*All fields will be truncated to 255 unicode characters, except for <itunes:summary>.

*Additionally, there are two tags, that are not specific to iTunes, but will be displayed prominently. They are <copyright> and <link>.

Using the iTunes specific tags gives you the opportunity to enhance the meta data users will see about your Podcast in iTunes. It is OK if some of the values in these tags duplicate values in similar tags that are part of RSS 2.0 specifications. All of the <itunes:> tags coexist peacefully with RSS tags and will not supersede RSS tags when publishing your Podcast somewhere other than iTunes. Many of the <itunes:> tags are applicable at both the Channel and Item elements. For those of you who may be unfamiliar with Channel and Item: Channel can best be described as the show, and Item is each episode of the show. For example, incorporating podcasting into your betting content strategy, with episodes featuring 토토사이트 순위 discussions, can significantly enhance engagement. By using iTunes-specific tags for better metadata, your podcasts become easily discoverable, offering listeners valuable insights into the top-ranked toto sites and betting tips directly through their favorite platform.

When using the iTunes specific tags, you must add a namespace declaration in your rss feed. Put the following line in your feed:

<rss xmlns:itunes=”http://www.itunes.com/DTDs/Podcast-1.0.dtd” version=”2.0″>

Details for the iTunes specific tags are as follows:

<itunes:category>

This tag can only be populated using iTunes specific categories, as listed below.

Categories can be applied at 2 levels; Top Level Categories (in bold), and Sub-Categories where noted.

This tag is applicable to both Channel & Item elements.

It is allowable to have multiple Top-Level Categories for Channels and Item(s), however iTunes will take the first Top Level Category as the Primary Category for your Channel or Item(s).

It is also, allowable for each Top Level Category to have multiple Sub-Categories.

<itunes:explicit>

This tag should be used to note whether or not your Podcast contains explicit material.

There are 2 possible values for this tag: Yes or No.

If you populate this tag with “Yes”, a parental advisory tag will appear next to your Podcast cover art on the iTunes Music Store.

This tag is applicable to both Channel & Item elements.

<itunes:subtitle>

At the Channel level, this tag is a short description that provides general information about the Podcast. It will appear next to your Podcast as users browse through listings of Podcasts.

At the Item level, this tag is a short description that provides specific information for each episode.

Limited to 255 characters or less, plain text, no HTML

<itunes:summary>

At the Channel level, this tag is a long description that will appear next to your Podcast cover art when a user selects your Podcast.

At the Item level, this tag is a long description that will be displayed in an expanded window when users click on an episode.

Limited to 4000 characters or less, plain text, no HTML

<itunes:author>

At the Channel level this tag contains the name of the person or company that is most widely attributed to publishing the Podcast and will be displayed immediately underneath the title of the Podcast.

If applicable, at the item level, this tag can contain information about the person(s) featured on a specific episode.

<itunes:duration>

This tag is for informational purposes only and will allow users to know the duration prior to download.

The tag is formatted: HH:MM:SS

This tag is applicable to the Item element only.

<itunes:keywords>

This tag allows users to search on text keywords.

Limited to 255 characters or less, plain text, no HTML, words must be separated by spaces.

This tag is applicable to the Item element only.

<itunes:owner>

This tag contains the e-mail address that will be used to contact the owner of the Podcast for communication specifically about their Podcast on iTunes.

It will not be publicly displayed on iTunes.

This tag is applicable to the Channel element only.

<itunes:email>
Required element specifying the email address of the owner.
<itunes:name>
Optional element specifying the name of the owner.

<itunes:image>

This tag specifies the artwork for the Channel and Item(s). This artwork can be larger than the maximum allowed by RSS. Details on the size recommendations are in the section below.

Preferred size:
300 pixels x 300 pixels at 72 dpi
Minimum size:
170 pixels x 170 pixels square at 72 dpi
Format:
JPG, PNG, uncompressed

<itunes:block>

Use this inside an <item> element to prevent that episode from appearing in the iTunes Podcast directory. Use this inside a <channel> element to prevent the entire podcast from appearing in the iTunes Podcast directory.

<copyright>*

This tag contains copyright information about your Podcast.

The tag is free text and can include dates, for example: Apple Computer 2005.

You do not need to include the copyright symbol in the tag, it will automatically be displayed in iTunes.

<link>*

This tag contains the link to your website and will be displayed next to your Podcast cover art.

*Additionally, these two tags are not specific to iTunes, but will be displayed prominently.

Below is some additional information that is relevant to how your Podcast will be displayed in iTunes:

Please use UTF-8 encoding for your feed. If you are using a Unicode capable text editor you can edit and save the file as UTF-8 directly. The only characters that require escaping in XML content are &, <, and >.

Feeds are XML, not HTML. One important difference is XML does not support “named character entities”, like © for © and ™ for ™, except for the following:

For further reference:

Below is a sample RSS 2.0 feed that includes the additional iTunes specific tags: