Microsoft O365
Project Details
Conceptual Creative & Digital
My Role
Sr. Copywriter
How well do you know your team?
“Help remote workers find the right Office 365 tool for them.”
The Office 365 team created an e-book describing the six personas of remote workers and the O365 apps best suited for them. We were tasked with developing an online quiz that would help C-level executives and small business owners determine what persona best matched their remote workforce. As a result of the quiz, users would be able to download the e-book for more information.
Instead of providing a straightforward quiz, we presented three concepts–designed to enhance the users experience and engage them in an informative, entertaining way.
Concept 1
What’s your team made of?
Concept 2
The Subconscious Workforce
Concept 3
The Workforce Ecosystem
Final Concept
The Subconscious Workforce
Results Cards
(Possible Persona Choices)
