Direct Mail & Content Strategy
MetLife
Texas Buckslip
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Texas Letter
New York Buckslip Front Cover
New York Buckslip Back Cover
Direct Mail A/B Test
two markets, same message
MetLife wanted to inform its life insurance customers of their auto insurance policies. The challenge was how best to speak and appeal to two very different markets: Texas and New York. Using common themes and regional imagery, we developed a direct mail package that reflected its respective audience.
MetLife liked both concepts to the point that they decided to conduct an A/B test for each region. A control was sent to both New York and Texas regions as well as the newly developed creative by our team.
