Hotwire
Project Details
Branding & Email Marketing
My Role
Lead Copywriter & Email Strategist
Defining a Brand
“write and design for our new brand that we’re unfamiliar with.”
Hotwire presented a unique problem. What started as a simple re-skinning email job, expanded into a brand-building initiative led by my team. Using mood boards, visual representations, and copy matrices, we helped the Hotwire team establish a firmer understanding of their brand.
