Amazon | Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps | Zichermann, Gabe, Cunningham, Christopher

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What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.

Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.

Discover the motivational framework game designers use to segment and engage consumers
Understand core game mechanics such as points, badges, levels, challenges, and leaderboards
Engage your consumers with reward structures, positive reinforcement, and feedback loops
Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status
Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga
Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville

"Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again."
—Adam Loving
Freelance Social Game Developer and founder of Twibes Twitter Groups

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本の長さ

182ページ
言語

英語
出版社

O'Reilly Media
発売日

2011/8/19
寸法

17.78 x 0.89 x 23.34 cm
ISBN-10

9350234548
ISBN-13

978-1449397678
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商品の説明

著者について

Gabe Zichermann is an author, public speaker, serial entrepreneur, and the foremost expert on the subject of gamification. His book, Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. Zichermann is also the author of the Gamification Blog at http://gamification.co and chair of the Gamification Summit and Workshops.

Christopher Cunningham is a software architect and developer who helped found ChroniQL, an early gamification solution; beamME, a mobile social application; and TrekMail, a breakthrough mobile email/text application. Christopher has deep expertise with agile development processes and distributed team management.

登録情報

ASIN ‏ : ‎ 1449397670
出版社 ‏ : ‎ O'Reilly Media (2011/8/19)
発売日 ‏ : ‎ 2011/8/19
言語 ‏ : ‎ 英語
ペーパーバック ‏ : ‎ 182ページ
ISBN-10 ‏ : ‎ 9350234548
ISBN-13 ‏ : ‎ 978-1449397678
寸法 ‏ : ‎ 17.78 x 0.89 x 23.34 cm

Amazon 売れ筋ランキング: - 353,870位洋書 (洋書の売れ筋ランキングを見る)
- - 26位Mobile App Development & Wireless Programming
- - 252位User Experience & Website Usability
- - 676位Web Design

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Gabe Zichermann

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Lorenzo
Ottimo
2023年12月23日にイタリアでレビュー済み
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Ottimo, prodotto come descritto ed arrivato nei tempi promessi.

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D
Good quality
2020年9月22日にインドでレビュー済み
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Good quality book. Just received.

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Good quality
2020年9月22日にインドでレビュー済み
Good quality book. Just received.

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Litschi
Gutes Buch
2013年9月4日にドイツでレビュー済み
Amazonで購入
Das Buchbhat mir beim Schreiben meiner Bachelor-Thesis sehr geholfen. Es gibt einen guten Überblick über den Themenkomplex und ist leicht verständlich.

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ashok kamal
A Gamification Blueprint
2011年9月17日にアメリカ合衆国でレビュー済み
Amazonで購入
Gabe Zichermann's "Game-Based Marketing" was my introduction to gamification so when I saw that he released a follow-up I didn't hesitate to pick it up. The book didn't disappoint.

Whereas "Game-Based Marketing" provides more of a history on gamificiation and provides an excellent overview, "Gamification By Design" is a deeper dive into the underlying psychology that makes game mechanics effective. Along with reviewing his SAPS rewards model, Zichermann also discusses Bartle's personality types to segment various types of game players. Most articles I read focus too much on game mechanics without elaborating on the psychological drivers of gamification, which is similar to learning tools without knowing the trade. But this book provides the context for designers to apply tactics in a wide variety of marketing contexts. It also shares several instructive case studies and even touches on some rudimentary coding.

If you're not a game developer, the book won't turn you into one. But regardless of your level in the field, the book offers a robust lesson on gamification. As a marketer, it definitely helped me develop more creative and layered campaigns. Like all other Zichermann media I've either watched or read, the book is enjoyable because he is witty, funny and insightful without taking himself too seriously. The tone is quite appropriate, considering the magic of gamification is making things fun!

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SimonMoore
Great intro to Gamification
2013年4月11日に英国でレビュー済み
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Great intro to Gamification, includes a worked example and plenty of theory. Gamification is about adding game like elements to non game applications for a number of benefits including better and longer user engagement.

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Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps ペーパーバック – 2011/8/19