Personalization is the mother of all business growth

and a cornerstone of every contemporary user experience. Valid reasons below.

Personalization as a must: A Practical Digital Curator

We’re all used to it because it follows around. And it does that because personalization works. Think of it as an everwatching curator, constantly customizing online experiences based on individual preferences.

Let’s envision a music venue where every performance is meticulously curated for each visitor, and everyone simultaneously hears their own favorite song no matter how many people are in attendance.

Dude, that would be one sick concert we’d all remember forever.
This is exactly what is happening in the digital world where personalization is that almighty curator, shaping online experiences with precision.

You don’t have to be a scientist to understand why this is crucial. Whoever does not follow this practical approach is simply doomed as a business. Customized digital journeys are a must and there are no valid excuses for not joining the party. Actually, if there ever was a particular party where attending was obligatory, this is it.

Beyond Browsing

It's akin to having a knowledgeable friend who understands your preferences and directs you to relevant information. Funny thing, most of the time you're not even aware of this very good friend’s existence.

This magic goes beyond enjoying just the right content. It's comparable to having a helpful personal assistant while shopping online. By presenting items aligned with your interests it encourages informed decisions, making the experience smoother. And your wallet much, much leaner. No free lunch, my friend.

And sure enough, Human is on the same bandwagon. While developing the digital cookbook called Coolinarika, we’ve introduced the Taste Machine for a much yummier consumption of this website’s extensive recipe collection. Our smart system learns your preferences and thus simplifies the process of discovering recipes. ElasticSearch contributes to a seamless search experience, making tasks like finding 10 great raspberry pizza recipes quite effortless. This last one may seem to be a joke. Nope. Apparently, raspberry pizzas are a thing.

Similarly, on Over Easy's website, we introduced a user-friendly "Create your bundle" feature, streamlining the customization of packages. Your own breakfast combo creates itself effortlessly, offering convenience and incentives for bulk purchases.

So yeah, we’ve dipped our toes into the vast pool of user experience enhancement techniques. Tried out many things. Nothing beats personalization, and we are committed.

Tailored approach for better conversion process

Indeed, personalization makes all the difference. It provides tangible benefits like heightened user retention and satisfaction.

Unsurprisingly, Netflix leads the way with its personalized, user-friendly interfaces, utilizing advanced algorithms and subscriber data. When you think of it, the platform was a pioneer in taking you places you never knew existed, and they are doing a damn good job, too. Tailored recommendations make up approximately 80% of watched content. This reliance on data analysis, rather than traditional marketing, showcases how smart Netflix's decision making was back in the day. Expect them to harvest the fruits of creating a personalized platform through the collaboration of designers, data scientists, and product specialists for a long time.

But then, everyone is on the same bandwagon now and the playing field is mostly even. Platforms like Amazon and Spotify showcase the effectiveness of customizing content to individual preferences with great success. Amazon recommends popular or similar items based on customers' previous purchases, while Spotify uses data on users' listening habits, playlists, and interactions with the app and tries to hit that sweet recommendation spot for each user. Yes, this fosters user loyalty. But it also significantly increases conversion rates through meaningful actions such as making purchases or signing up. Once you hit your mark with a user, options are endless, and so is the cash inflow. Turns out we are ready to pay a lot for the right kind of emotions.

All these techniques create user-centric ecosystems. The point of those is transforming occasional users into devoted patrons. Tailored digital experiences drive positive outcomes and those in turn make people come for more. Of whatever you are selling.

Data Protection and Ethics

And then, at the twelfth stroke of the clock, the carriage turns back into a pumpkin and into critical realms of data protection and ethics show their ugly face.
Oh, hush! Of course, we are all in favor of privacy and protection. But they sometimes impede our personalization efforts which in turn influence those positive business results.

Nevertheless, it is crucial to responsibly manage user data, balancing the advantages of personalization with the imperative of safeguarding user privacy.

In an era where data is fundamental to digital experiences, the commitment to ethical practices goes hand in hand with legal obligations. Adhering to data protection laws like GDPR, CCPA, and others is not just a necessity, but when you think of it, it is common sense. Cruel dystopian futures of various sorts are probably closer than we think. We do not want to tickle the dragon’s tail too much, heh?
Keeping this delicate balance comes to this: while reaping the benefits of personalization, your business should operate within legal bounds, fostering trust and transparency. How much is too much?

We are about to find out.

Elevating Your Business through the Transformative Power of Personalization

As you consider the potential of personalized experiences for your business, feel free to envision a soaring trajectory into new heights. Yes, it has that kind of potential. This transformative power is not just about adapting to the times; it's about future-proofing your business, crafting an experience that literally captivates your audience. Many businesses have tried it already, and most came through empowered and enriched.

If your business is still just watching the digital landscape evolve, do not hesitate. It could be leading the way and that is a fact. Let's journey together. There is a point where innovation and personalization can come together and reshape your story. That is where we want us to meet.

Personalized excellence isn't just an option anymore. It's the key to your success.

MATEA BAJT / February 19, 2024