Eyes On IntoNow's New iPad Interface

IntoNow stopped by our little spot of heaven at CES 2012 to talk about their new iPad app and life with Yahoo. Adam Cahan, CEO and Co-founder, was happy to show off the amazing new app that turns the iPad into the ultimate TV companion — at least that’s what it seemed like to me.

As you can see in the video above, the app intelligently figures out what TV show you’re currently watching. This is done through scanning closed caption feeds, Adam explained. It feels like magic to me.

Yahoo acquired IntoNow for $20 to $30 million in 2011. The iPad app launched late last year and the company used the massive stage that is CES 2012 to show it off to the world.

Topics

intonow, Media & Entertainment

Matt Burns

Senior Editor

Matt is a Managing Editor at TechCrunch.

He started at TechCrunch as a freelance writer in 2008 and moved up the ranks to become the Managing Editor in early 2017. Born and raised in the heart of the automotive world, he has a special place in his heart for mobility startups and gadgets.

At TechCrunch he manages the editorial side of the company’s events including TechCrunch Disrupt, TechCrunch Sessions and the company’s various worldwide events. Previously he was a freelance writer at Engadget and EngadgetHD where he hosted podcasts until he was removed from that role after saying a swear word. He’s very sorry and promises it won’t happen again.

His passions include emails, run-on sentences and following through with action items developed during a conference call. And woodwork.

View Bio