🎙️ Notes from Practicing Typography 002:
Laura Kalbag, Accessibility for Everyone:
Empathy is the ability to share the feelings of others. It’s what makes us good at creating products for other people as we can better understand their problems and create solutions that fit their needs. It’s always easier to create products for people who have the same needs as us, since we understand our own requirements—and the reasons behind them—better than anybody else. Many successful products are created when people “scratch their own itch.”
The problem with creating products to suit only our needs is that, in the tech industry, we are largely people of similar ages, abilities, backgrounds, and educational and financial statuses. We end up creating products for people just like us, forgetting that other people may have requirements that differ from, or even conflict with, our own. To create more useful, usable products, we need to understand and care about differing needs.
Frank Chimero, The Shape of Design:
There is a tendency to think that to delight someone with design is to make them happy. Indeed, the work may do that, but more appropriately, the objective is to produce a memorable experience because of its superior fit. The times that design delights us are memorable because we sense the empathy of the work’s creator.
We feel understood, almost as if by using the work, we are stepping into a space designed precisely for us.
Marjorie Jordan and Kathy Crowley, Reading Needs Its Next Gutenberg Press: The Next Wave in Reading Technology for Education, Employee Productivity and Beyond:
Since early in the 20th century, researchers have documented that individuals respond differently to text format. More recent research has shown that small changes to text format can improve individual reading outcomes. Adults can improve their reading speed by as much as ten pages per hour by changing the font alone. For children, Readability Matters has seen an instantaneous change to reading fluency, the speed of accurate reading, of up to 50% or more. (Advancing the Reading Ecosystem) Personalized reading formats are not just a solution for struggling readers. While a small number of readers did not benefit from a change to the alternative formats offered, both of these studies demonstrate results for individuals of all reading ability levels. In a proof of concept conducted with Adobe, improvements occurred for students reading at the 23rd and 99th percentile of their peers. Strong readers and struggling readers, adults and children, all have the potential to experience improved reading outcomes using a technology-enabled model of reading with personalized text formats.