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All models.

Take your pick.

APPLE INTELLIGENCE

iPhone 16 Pro &
iPhone 16 Pro Max

iPhone 16 &
iPhone 16 Plus

Take a closer look

From $799

Buy

PRE-ORDER 2.21 | APPLE INTELLIGENCE

iPhone 15 &
iPhone 15 Plus

Take a closer look

From $699

Buy

Explore all iPhone accessories.

Shopping guides.

Can’t decide? Start here.

COMPARE ALL MODELS

Which iPhone is right for you?

APPLE INTELLIGENCE

Personal, private, powerful.

Shop with a Specialist over video.

Choose your next iPhone in a guided, one-way video session.

IPHONE SPECIALIST

Shop one on one with a Specialist. Online or in a store.

SWITCH TO IPHONE

Switching from Android to iPhone is supersimple.

Trading in is a great way to save on a new iPhone. It's easy to do online, and it’s good for the planet. Here’s how it works.

If you pay in full, we’ll credit your original payment method. And if you pay monthly, your trade-in value will be applied to your bill.

And to guide you through setup, we’ll send you a few short videos on how to back up with iCloud and transfer all of your data.

Keep an eye out for your pre-paid kit. It’ll arrive with your new iPhone or just a few days after. When you receive it, you’ll have 14 days to mail it back. And that’s it!

If you have any questions, our teams are always available by chat, phone, or drop by a store.

* Pricing for iPhone 16 and iPhone 16 Plus includes a $30 connectivity discount that requires activation with AT&T, Boost Mobile, T-Mobile, or Verizon. Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Citizens One Apple iPhone Payments or Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. You’ll need to select AT&T, Boost Mobile, T‑Mobile, or Verizon as your carrier when you checkout. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to your card’s variable APR, not the ACMI 0% APR. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to, installment term lengths and eligible products. See the Apple Card Customer Agreement (Opens in a new window) for more information about ACMI. Additional Citizens One Apple iPhone Payments terms are here (Opens in a new window).

To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.

Apple Payments Services LLC, a subsidiary of Apple Inc., is a service provider of Goldman Sachs Bank USA for Apple Card and Savings accounts. Neither Apple Inc. nor Apple Payments Services LLC is a bank.

If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.

1. Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse, cancel, or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

2. Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, apple.com (Opens in a new window), the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See support.apple.com/102730 (Opens in a new window) for more information about eligible products. Existing customers: See your Customer Agreement for your variable APR. As of January 1, 2025, the variable APR on new Apple Card accounts ranges from 18.24% to 28.49%. You must elect to use ACMI at checkout. If you buy an ACMI-eligible product with a one-time payment on Apple Card at checkout, that purchase is subject to your Apple Card’s variable APR, not the ACMI 0% APR. Taxes and shipping on items purchased using ACMI are subject to your Apple Card’s variable APR, not the ACMI 0% APR. In order to buy an iPhone with ACMI, you must select one of the following carriers: AT&T, Boost Mobile, T-Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement (Opens in a new window) for more information about ACMI.

3. Apple reports data about the recycled content of its products at different levels of fidelity, based on the level of independent data verification. The bulk of Apple’s recycled content data is certified and thus verified by an independent third party. Less than 5% ofthe total mass shipped in Apple products in fiscal year 2022 contains recycled content that is either supplier verified, meaning it has been reported by the supplier and cross-checked by Apple, or supplier reported, meaning it has been reported by the supplier based on production and allocation values. In all cases, Apple defines recycled content in alignment with ISO 14021. We do not currently include industry-average recycled content, which may result in underreporting actual recycled content. Total recycled material shipped in products is driven by product material composition and total sales —as a result, this overall recycled or renewable content percentage may fluctuate basedon the number and type of products sold each year.

4. Based on sales-weighted averages of Mac, iPad, iPhone, Apple Watch, Apple TV,HomePod, AirPods, and Beats.

5. Apple’s goal to eliminate plastic from packaging includes retail bags, all finished goods boxes (including plastic content in labels and in-box documentation), packaging sent to our customers as part of Apple Trade In, AppleCare packaging for whole units and service modules (with the exception of plastics needed to protect items from electrostatic discharge), and secondary packaging of Apple products and accessories sold by Apple. Our goal does not include the inks, coatings, or adhesives used in our packaging. Responsible sourcing of wood fiber is defined in Apple’s Responsible Fiber Specification. We consider wood fibers to include bamboo. For more information about our work to protect and create responsibly managed forests, please read our Environmental Progress Report./>

6. Features are subject to change. Some features, applications, and services may not be available in all regions or all languages.

7. Offer available to new subscribers who purchase an eligible device. $9.99/month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchases. This offer is not available if you or your family have previously subscribed to Apple Fitness+. Offer good for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.

A subscription is required for Apple Fitness+.

Apple Fitness+ requires iPhone 8 or later with iOS 16.1 or later, or Apple Watch Series 3 or later with watchOS 7.2 or later paired with an iPhone 6s or later with iOS 14.3 or later.

° Apple TV+ offer available to new and qualified returning subscribers only. $9.99/month after free trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. This offer is not available if you or your family have previously accepted an Apple TV+ 3 months free or 1 year free offer. Offer good for 3 months after eligible device is activated. Plan automatically renews until cancelled. Restrictions and other terms apply.

∆ Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to English (Australia, Canada, Ireland, New Zealand, South Africa, UK, or U.S.), as an iOS 18 update. Additional features and Chinese (Simplified), English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese (Brazil), and Spanish language support available in early April, with more languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.