139 Best Early Black Friday Deals from Amazon, Target & More

I never see Naturium’s (deservedly) hyped products on sale for more than 20 or 25 percent off, but right now, they’re 35 percent off at Soko Glam. Nordstrom’s early Black Friday sale is filled with great stocking stuffers, including the $26 cashmere beanie that was a hit with Strategist readers last year. And the all-new Kindle is on sale. It has wireless charging now!

The breezy apparel brand is offering 30 percent off sitewide through December 3. They make our best linen tee for both men and women, and their lightweight chore coat even earned a spot in the Strategist Menswear 100.

Amazon’s early Black Friday deals are already extensive. Some standouts: best-selling Bose headphones back at a Prime Day price, chunky Dr. Martens for up to half off, and plenty of toys.

Article makes our best-in-class sofa, bed frame, and dining chair, and I found all those items (or very similar versions) for up to 40 percent off.

The stylish luggage brand is having the best sale I’ve ever seen it offer: Through December 2, everything is 25 percent off. Away’s carry-on suitcase has been our best overall pick for years, with our experts citing durability and a forgiving warranty among its benefits.

Australian brand Bed Threads is offering 20 percent off sitewide, and up to 35 percent off bundles, but I also dug around and found some final-sale colors for 50 percent off. Perhaps you remember the linen sheets from Troye Sivan’s viral Architectural Digest tour? Now, they’re a bit more within reach for a non-celebrity budget.

The early deals at Best Buy are surprisingly good, including a four-pack of AirTags and some Samsung TVs. New deals will be added every Friday, so check back later this week.

A meal-delivery kit service makes a surprisingly nice gift, especially for those low on time. Through December 8, the first four weeks of any subscription is half off at Blue Apron.

Everything is 25 percent off and bundles are up to 50 percent off through December 4. It’s the best discount the brand offers, so if you’ve been thinking about upgrading to its super-plush towels, silky bedsheets, supportive-yet-soft pillows, or fluffy bathrobes, now is the time.

Calpak’s sleek suitcases, bags, and other travel accessories are up to 60 percent off. I love the Hue carry-on, which I’ve been using for over five years with minimal scratches or scrapes; and the faux-leather Kaya backpack, which is one of our favorite work bags, is an especially excellent deal at just $55

Catbird is offering 20 percent off almost everything (exceptions include its collaboration with Laufey and select designers) through December 2. It’s the best deal you’ll see all year, so now’s a good time to pick up some nice jewelry at a good discount. And don’t sleep on the home and beauty section, which has fun little tchotchkes like this wind-up pigeon toy.

Everything at the Citizenry is up to 35 percent off through December 2. We’re fans of the brand’s stonewashed French-flax linen sheets, and the half-moon mirrors are quite lovely, too.

Weekly “epic deals” are up to 40 percent off, and everything else is 25 percent off with the code BFDEALS24. The Company Store makes plenty of our favorite bedding, including both our best overall down comforter and jersey sheets.

Through December 2, everything (with a few exclusions, like gift cards) is 30 percent off with the code SAVE30. We especially like the cushy cotton play mat, which is great for tummy time and lounging.

If you’re a sweaty sleeper, Ettitude’s bamboo bedding is your best bet. Everything is up to 40 percent off through the end of the month, including its best-in-class cooling bamboo sheets and bamboo lyocell duvet cover — both approved by home décor writer Lauren Ro.

Everlane’s Black Friday sale usually has the best deals the brand offers, and this year is no different, with discounts up to 60 percent off. I’d go for the beanie and scarf if you’re looking for gifts for others and the jeans and coats if you’re looking for gifts for yourself. For even more, Rachael Griffiths rounded up all her top picks from the Everlane Black Friday sale.

Fly by Jing’s Sichuan spices and sauces are up to 50 percent off. The DIY hot-pot kit that Strategist contributor Kiki Aranita recommends for impromptu dinners (and fondue) is a particularly good deal at 40 percent off.

Pretty much everything at Great Jones is on sale for up to 50 percent off through December 2. If you’re going to buy one thing, let it be our best nonstick sheet pan. I’m a fan of the brand’s cooking utensils, too — especially the silicone serving spoon. Great Jones’ eye-catching, status-y Le Creuset Dutch oven dupe is also a good bet.

Stylish baby-gear brand Lalo is offering up to 40 percent off through December 2. The brand’s convertible high chair is our pick for infants (and comes with a free feeding smock), and its Strategist-approved Play Boxes make a perfect gift.

Material Kitchen is having an even better deal than last year: Everything is up to 40 percent off through December 4. I’m a fan of the brand’s cutting boards, and you can also find Material’s knives and cookware in several of our best-in-class guides. Plus, orders over $300 score an extra 10 percent off at checkout.

Like every holiday, there are excellent deals on many of our favorite mattresses. Sleep writer Amelia Jerden has rounded up the best Black Friday and Cyber Monday mattress sales here.

Nordstrom has a lot of early Black Friday deals on gifty things, like the cashmere beanie that was a best seller with our readers last year and a trio of travel-size mascaras. Nordstrom is also price-matching other retailers’ Black Friday sales, including Great Jones and Our Place. You can find even more picks from Nordstrom’s sale here.

Designed in Copenhagen and made with organic cotton, Organic Basics has plenty of wardrobe staples that we’ve tested and love. Everything is up to 60 percent off, but if it’s underwear you’re after, buy three pairs and you’ll get one pair free.

Our Place’s colorful cookware and tableware is up to 40 percent off through December 3. The mini–Always Pan is a good option if you’re short on space. We also love the brand’s best-in-class drinking glasses, which come in eight gem-colored tones (as well as some multicolored sets if you can’t decide).

Some last-chance workout gear and cold-weather accessories are very on sale at Outdoor Voices right now.

This is the best deal I’ve ever seen Parachute offer: Everything is 30 percent off (including already-on-sale items), and there are extra-good flash deals too. Included in the sale are their best-in-class bathrobes, duvet covers, poofy pillows, and sheets. I’ve pulled some best-sellers below, but I also rounded up all our top picks from Parachute’s Black Friday sale here.

If it’s cottagecore bedding you’re after, you need U.K. brand Piglet in Bed. Its linen bedding comes in a huge array of colors and patterns, and right now, everything is 20 percent off. Bundles of three or more items are 30 percent off, too.

Primary makes colorful, non-gendered kids’ clothing that’s already fairly affordable, and it’s all 40 percent off with the code CYBER40. We’ve featured the brand in our guides to children’s clothing and shopping for trans kids and teens as well as the Strategist Baby Registry, but I think the grown-ups’ section is pretty nice too.

This is Schoolhouse’s best sale of the year. Nearly everything is 30 percent off with the code LIGHTSON30, with just a few exceptions, like Pendleton products. I was delighted to find that new products and collaborations — including Clare V. — are part of the sale, though.

Silk & Snow is offering up to 25 percent off everything, including Strategist-approved Egyptian-cotton sheets, through December 4. Plus you’ll get 25 percent off any bed frame when you buy a mattress and 30 percent off any nightstand when you buy a bed frame.

The Six Bells Black Sheep sale starts now, with markdowns at up to 60 percent off. There’s plenty of Christmasy décor and tableware on sale, but I’m most enamored by this block of shea soap that’s just $5. Looks very stocking-worthy to me!

Note: This sale only lasts through Wednesday, November 27, so shop sooner rather than later if you’re interested.

Everything, with a few select exclusions, is 35 percent off all month long. I’d suggest starting with our best hydrating toner from Olivarrier, or perhaps something from Naturium (since this is the deepest discount I’ve seen on the brand all year). We also have an entire guide to shopping the retailer here, if you need more inspiration.

Sonos doesn’t have sales too often, so don’t dillydally on these deals. We’re big fans of Sonos’s ultrasleek speaker systems and the brand’s first headphones, which we featured in our print gift guide. (Amazon is price-matching, too, if you’d like faster delivery.)

One of the best places to dig up designer goods is Ssense, and thankfully, its sale section is up and running for Black Friday already.

State Bags makes one of our best kids’ backpacks and the sleek toiletry bag one Strategist contributor toted to Paris. Through December 2, the brand is offering 30 percent off sitewide and 40 percent off bundles with the code BF24. Plus, all purchases include free embroidered initials. (The discount will show up at checkout.)

The newish Canadian DTC-furniture brand is offering up to 40 percent off through December 3 (and free shipping on everything). The Japandi-esque coffee table from our best-in-class guide is the cheapest I’ve ever seen it at 30 percent off.

Hundreds of items are up to 60 percent off for Sur La Table’s Black Friday sale. The best deals are on products from the brand’s in-house line, including a handsome trivet and the dishes two Strategist staffers praised in our recent guide to dinner plates. Kitchen-and-dining writer Emma Wartzman says this sale has some of the best discounts she’s seen so far, and she has even more picks in her guide to the best early Black Friday kitchen deals.

So far, Target has a very slim selection of early deals. Most are small kitchen appliances, but I did spot an Oura ring and a $30 handheld vacuum. Target’s also always a great spot to score deep discounts on toys, and right now you can find lots of Magna-Tiles sets on sale. (Senior writer Liza Corsillo has rounded up even more toys on sale at Target and elsewhere in her early Black Friday toy deals post.)

Tatcha’s best sale of the year is back, and Strategist readers get early access. Use our code STRAT25 to take 25 percent off sitewide before the sale opens to everyone on Friday, November 22. I’m eyeing the dewy skin cream, a reader favorite that our beauty columnist, Rio Viera-Newton, says instantly makes skin look “plumper, brighter, and intensely nourished.”

True Botanicals’ Black Friday sale is even better than last year. Everything is 30 percent off through December 2, orders over $400 are 40 percent off, and orders over $1,000 are 50 percent off. The brand’s Phyto-Retinol Sleep Serum is a favorite of Jessica Chastain, who likes that it’s cruelty free, vegan, and doesn’t leave dry patches (like traditional retinols are wont to do).

Ulta is rolling out new deals weekly for the entire month of November. This week is all about fragrance, including 20 percent off Snif, up to 40 percent off select perfumes, and more.

Hundreds (if not thousands) of items are up to 70 percent off at Walmart, but you’ll find the best deals in the tech section.