Helping Clients Measure and Analyze Brand Attention<\/span><\/p>\n"},"button":{"label":"Learn More","link":"https:\/\/mckinney.com\/brandai\/"},"mobile-image-larger":false,"content-label":"The Latest","color-scheme":"color-scheme-light"},"component":"ContentPreview"},{"name":"vue\/multi-columns","data":{"children":[{"name":"vue\/article-preview","data":{"name":"vue\/article-preview","data":{"scheme":"color-scheme-light","image":{"ID":3882,"id":3882,"title":"Untitled design (1)","filename":"Untitled-design-1.png","filesize":102030,"url":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/09192026\/Untitled-design-1.png","link":"https:\/\/mckinney.com\/news\/fast-co\/untitled-design-1\/","alt":"","author":"8","description":"","caption":"","name":"untitled-design-1","status":"inherit","uploaded_to":3880,"date":"2024-09-09 19:20:26","modified":"2024-09-09 19:20:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/mckinney.com\/wp-includes\/images\/media\/default.png","width":1080,"height":1080,"sizes":{"thumbnail":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/09192026\/Untitled-design-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/09192026\/Untitled-design-1.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/09192026\/Untitled-design-1.png","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/09192026\/Untitled-design-1.png","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/09192026\/Untitled-design-1.png","1536x1536-width":1080,"1536x1536-height":1080,"2048x2048":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/09192026\/Untitled-design-1.png","2048x2048-width":1080,"2048x2048-height":1080}},"heading":"McKinney Named to Fast Company's 100 Best Workplaces for Innovators","content":{"text_content":" List recognizes companies that excel at fostering creative cultures.<\/p>\n"},"button":{"label":"Read","link":"https:\/\/mckinney.com\/news\/fast-co\/"},"content-label":"","color-scheme":"color-scheme-light"},"component":"ArticlePreview"}},{"name":"vue\/article-preview","data":{"name":"vue\/article-preview","data":{"scheme":"color-scheme-gray-light","image":{"ID":3857,"id":3857,"title":"Food Trends Web tall","filename":"Food-Trends-Web-tall.png","filesize":7260299,"url":"https:\/\/mckinney.com\/wp-content\/uploads\/2024\/06\/Food-Trends-Web-tall.png","link":"https:\/\/mckinney.com\/news\/2024-food-trends\/food-trends-web-tall\/","alt":"","author":"8","description":"","caption":"","name":"food-trends-web-tall","status":"inherit","uploaded_to":3856,"date":"2024-06-26 15:52:41","modified":"2024-06-26 15:52:41","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/mckinney.com\/wp-includes\/images\/media\/default.png","width":9654,"height":14482,"sizes":{"thumbnail":"https:\/\/mckinney.com\/wp-content\/uploads\/2024\/06\/Food-Trends-Web-tall.png","thumbnail-width":100,"thumbnail-height":150,"medium":"https:\/\/mckinney.com\/wp-content\/uploads\/2024\/06\/Food-Trends-Web-tall.png","medium-width":200,"medium-height":300,"medium_large":"https:\/\/mckinney.com\/wp-content\/uploads\/2024\/06\/Food-Trends-Web-tall.png","medium_large-width":768,"medium_large-height":1152,"large":"https:\/\/mckinney.com\/wp-content\/uploads\/2024\/06\/Food-Trends-Web-tall.png","large-width":683,"large-height":1024,"1536x1536":"https:\/\/mckinney.com\/wp-content\/uploads\/2024\/06\/Food-Trends-Web-tall.png","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/mckinney.com\/wp-content\/uploads\/2024\/06\/Food-Trends-Web-tall.png","2048x2048-width":1365,"2048x2048-height":2048}},"heading":"McKinney Launches 15th Annual Food Trends Report","content":{"text_content":"
Declares 2024 Consumer Macro Trend: \u201cVibe Whiplash\u201d.<\/span><\/p>\n"},"button":{"label":"Read","link":"https:\/\/mckinney.com\/news\/2024-food-trends\/"},"content-label":"","color-scheme":"color-scheme-gray-light"},"component":"ArticlePreview"}}]},"component":"MultiColumns"},{"name":"vue\/multi-columns","data":{"children":[{"name":"vue\/article-preview","data":{"name":"vue\/article-preview","data":{"scheme":"color-scheme-gray-dark","image":{"ID":3765,"id":3765,"title":"McKinney Ad Age A List 2_3","filename":"McKinney-Ad-Age-A-List-2_3.png","filesize":702352,"url":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/03\/09190817\/McKinney-Ad-Age-A-List-2_3.png","link":"https:\/\/mckinney.com\/news\/mckinney-named-ad-age-a-list-agency-standout-for-2024\/mckinney-ad-age-a-list-2_3\/","alt":"McKinney Named an Ad Age A-List Standout Agency as a Top Advertising Agency for 2024","author":"10","description":"","caption":"","name":"mckinney-ad-age-a-list-2_3","status":"inherit","uploaded_to":3764,"date":"2024-03-09 19:08:07","modified":"2024-03-09 19:36:57","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/mckinney.com\/wp-includes\/images\/media\/default.png","width":4239,"height":6358,"sizes":{"thumbnail":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/03\/09190817\/McKinney-Ad-Age-A-List-2_3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/03\/09190817\/McKinney-Ad-Age-A-List-2_3.png","medium-width":200,"medium-height":300,"medium_large":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/03\/09190817\/McKinney-Ad-Age-A-List-2_3.png","medium_large-width":768,"medium_large-height":1152,"large":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/03\/09190817\/McKinney-Ad-Age-A-List-2_3.png","large-width":683,"large-height":1024,"1536x1536":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/03\/09190817\/McKinney-Ad-Age-A-List-2_3-1024x1536.png","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/03\/09190817\/McKinney-Ad-Age-A-List-2_3-1365x2048.png","2048x2048-width":1365,"2048x2048-height":2048}},"heading":"McKinney Named 2024 Ad Age A-List Agency Standout ","content":{"text_content":"
Continuing to unleash the untapped potential for brands, employees, and our community.<\/p>\n"},"button":{"label":"Read","link":"https:\/\/mckinney.com\/news\/mckinney-named-ad-age-a-list-agency-standout-for-2024\/"},"content-label":"","color-scheme":"color-scheme-gray-dark"},"component":"ArticlePreview"}},{"name":"vue\/article-preview","data":{"name":"vue\/article-preview","data":{"scheme":"color-scheme-dark","image":{"ID":3730,"id":3730,"title":"website_vertical_new_v1_website_vertical","filename":"website_vertical_new_v1_website_vertical.png","filesize":29332,"url":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/01\/22140322\/website_vertical_new_v1_website_vertical.png","link":"https:\/\/mckinney.com\/news\/ad-age-best-places-to-work\/website_vertical_new_v1_website_vertical\/","alt":"","author":"8","description":"","caption":"","name":"website_vertical_new_v1_website_vertical","status":"inherit","uploaded_to":3723,"date":"2024-01-22 14:03:22","modified":"2024-01-22 14:03:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/mckinney.com\/wp-includes\/images\/media\/default.png","width":615,"height":900,"sizes":{"thumbnail":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/01\/22140322\/website_vertical_new_v1_website_vertical-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/01\/22140322\/website_vertical_new_v1_website_vertical.png","medium-width":205,"medium-height":300,"medium_large":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/01\/22140322\/website_vertical_new_v1_website_vertical.png","medium_large-width":615,"medium_large-height":900,"large":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/01\/22140322\/website_vertical_new_v1_website_vertical.png","large-width":615,"large-height":900,"1536x1536":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/01\/22140322\/website_vertical_new_v1_website_vertical.png","1536x1536-width":615,"1536x1536-height":900,"2048x2048":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2024\/01\/22140322\/website_vertical_new_v1_website_vertical.png","2048x2048-width":615,"2048x2048-height":900}},"heading":"McKinney Named to Ad Age\u2019s 2024 Best Places to Work List","content":{"text_content":" It starts with good pay, robust benefits, thorough training, and a healthy work-life balance.<\/span><\/p>\n"},"button":{"label":"Read","link":"https:\/\/mckinney.com\/news\/ad-age-best-places-to-work\/"},"content-label":"","color-scheme":"color-scheme-dark"},"component":"ArticlePreview"}}]},"component":"MultiColumns"},{"name":"vue\/capabilities-accordion","data":{"scheme":"color-scheme-animated-gradient","heading":"WHAT WE DO","subheading":" As a full-service integrated agency, McKinney partners with all of our clients on strategy, creative development and production, digital, and measurement. We also have a full-service media entity housed within the agency that has both shared creative clients as well as stand-alone clients. Our media capabilities span the gamut \u2500 from media planning and activation, billing and trafficking, to reporting and optimization.<\/p>\n","capabilities":[{"title":"AUDIENCE DEFINITION","description":"You want as many customers as you can profitably serve. But some people are more likely than others to drive your business.","image":false},{"title":"BRAND STRATEGY","description":"Knowing how people feel about you now and what you can credibly deliver, we seek a path to connecting your brand to what people want from your category.","image":false},{"title":"SOCIAL MEDIA","description":"Anyone can buy an impression, but not everyone can make one. We treat social media as a focused effort with balance between a catchall for all messages and keeping it fresh.","image":false},{"title":"HUMAN INSIGHT","description":"The most powerful brands own the real reasons why people come to your category in the first place. Our job is to divine those truths.","image":false},{"title":"COMMUNICATION STRATEGY","description":"Given your business objectives, what\u2019s the real challenge that communications can address? Starting there increases the odds of extraordinary results.","image":false},{"title":"HEALTH & WELLNESS","description":"We leverage the cultural narrative to empower fitness, nutrition, and lifestyle brands while seeking innovative clients who redefine solutions for diseases and chronic conditions.","image":false},{"title":"INFLUENCER MARKETING","description":"We utilize influencers within a holistic social strategy to help shift perceptions and consideration for targeted audiences relevant to a specific category or client.","image":false},{"title":"INTEGRATED CREATIVE DEVELOPMENT","description":"We start from ideas, not executions, and use each touch point to deliver its role in the brand experience.","image":false},{"title":"BRAND EXPERIENCE","description":"We examine every lever, from product performance to cultural context, to design a brand experience that exceeds category expectations.","image":false},{"title":"DATA & ANALYTICS","description":"Our qualitative inquiry is supplemented by primary quantitative research. We also optimize our clients\u2019 digital efforts through performance analytics.","image":false},{"title":"MEDIA PLANNING, BUYING, & OPTIMIZATION","description":"When media unbundled from creative, we held on. In a world where the medium is so often the message, media remains central to our creative thinking.","image":false},{"title":"INTEGRATED CREATIVE PRODUCTION","description":"Our production team, one of the most respected in the business, is structured to achieve efficiency and effectiveness across media.","image":false},{"title":"TECHNOLOGY","description":"Our in-house team of innovators and technologists can do everything from concepting to prototyping in order to bring ideas to life and add value.","image":false}],"color-scheme":"color-scheme-animated-gradient"},"component":"CapabilitiesAccordion"}]},"global-config":{"contact":{"heading":{"filled":"Hello,","outlined":"Is it me you're looking for?"}},"footer":{"year":2024,"contacts":[{"label":"General","email":"[email protected]"},{"label":"New Business","email":"[email protected]"},{"label":"Press","email":"[email protected]"},{"label":"Media","email":"[email protected]"}],"locations":[{"city":"Durham","address":" 318 Blackwell St 4539 West Adams Blvd 1 Penn Plaza 6600 Chase Oaks Blvd 6200 E Thomas Road,
\nDurham, NC 27701<\/p>\n","image":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/14171341\/nc-outline.svg"},{"city":"Los Angeles","address":"
\nLos Angeles, CA 90016<\/p>\n","image":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/14171341\/ca-outline.svg"},{"city":"New York","address":"
\n10th Floor, Suite 1000
\nNew York, NY 10119<\/p>\n","image":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/14171341\/ny-outline.svg"},{"city":"Dallas-Fort Worth","address":"
\nSuite 170
\nPlano, TX 75023<\/p>\n","image":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/14171341\/tx-outline.svg"},{"city":"Phoenix","address":"
\nSuite 200,
\nScottsdale, AZ 85251<\/p>\n","image":"https:\/\/mckinney-com.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/14171341\/az-outline.svg"}],"links":[{"label":"Legal","url":"https:\/\/mckinney.com\/legal"},{"label":"Privacy","url":"https:\/\/mckinney.com\/privacy"}]}},"ui-settings":{"work_grid_filter":{"heading":"See Our Work:","filter_1":"By Superpower","filter_2":"By Client","filter_3":"By Award","filter_4":"Surprise Me"}}};
/* ]]> */