Have you ever wondered what became of the Old Spice Guy a.k.a. Isaiah Mustafa?
It turns out he's alive and well and selling beer in Israel. In this ad for Maccabee Beer, Mustafa employs some of his trademark eloquence ("Did you ever taste the silent splendor of a sunrise?") to convince a bar patron that Maccabee's new taste is actually good. Mustafa here appears to be a stand-in for President Obama and delivers his philosophical treatise on taste from what looks like the Oval Office. In the end, the patron is convinced, which sets off a round of rejoicing in the whole nation of Israel. Mustafa, who was integral to Old Spice's social media-driven turnaround in 2010, appears to be working his magic for Maccabee as well: The video has gotten more than 800,000 views since April.
Procter & Gamble, the owner of Old Spice, has never said that Mustafa is done as the brand's spokesman and brings him back periodically. A rep confirmed that Mustafa "continues to work with Isaiah Mustafa on several global projects for the brand." Old Spice recently rolled out a round of well-received ads for its bar soap showing a man eating watermelon out of a basketball and another man being followed everywhere by his shower.