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Watch the Burberry F/W 2012 womenswear collection show here beginning at 4 p.m. BT (11 a.m. ET).
Burberry is taking its Tweetwalk to the next level. After the success of last season's Tweetwalk -- an event that caused both "#Burberry" and "Christopher Bailey" to trend worldwide on the platform -- the British fashion house is once again sharing images of key looks with the brand’s followers on Twitter before the models hit the catwalk -- only this time some of those images will arrive in the form of animated GIFs.
We haven't seen the images (UPDATE: See the full set of animated GIFs here), but we do know that Burberry has been looking into the technology behind cinemagraphs, looping animations on a still background like the one below by Jamie Beck and Kevin Burgh, below. Perhaps we can expect something similar.
In addition to Twitter, Burberry will live stream its show -- a full program that includes backstage pans and red carpet arrivals at Hyde Park in London, beginning at 4 p.m. BT (11 a.m. ET) -- via burberry.com, Facebook (an embeddable stream viewers can host on their own Facebook walls) and, for the first time, on screens at London's Liverpool Street station, Heathrow Terminal 5, Cromwell Road and LED screens outside Burberry's Bejing store. Live streams have also been formatted for viewing on Chinese social networks Sina Weibo and Youku, as well as the iPhone and iPad.
SEE ALSO: How To: Follow London Fashion Week Online
For one week after the show, viewers will be able to purchase the collection and accompanying beauty and fragrance products on burberry.com and by appointment at 25 Burberry flagship stores around the world. The label will also be posting looks to its newly launched Pinterest page, releasing its handbag imagery to social styling site Polyvore for fans to use in their fashion collages, and making the show soundtrack available for download on iTunes.
