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Marta L. Tellado

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Marta L. Tellado (born ca. 1959) is a Cuban-born American business executive. She is the president and Chief Executive Officer of Consumer Reports.[1][2]

Tellado in 2015

Early life and education

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Marta Lourdes Tellado[3] was born in Cuba. In 1961, at the age of two, Tellado and her family left Havana for the U.S. as political refugees.[4][5]

After completing an undergraduate degree in 1981 at Fairleigh Dickinson University, Tellado went to Public Citizen’s Congress Watch, a nonprofit group.[4] She continued her education at Yale University, earning a Ph.D. in Political Science in 2002.[2][6]

Career

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Representing her home state of New Jersey,[7] Tallado worked with U.S. Senator Bill Bradley as his director of issues and outreach and advisor on social policy.[4] Tellado's policy-related roles have included Executive Director of the Domestic Policy Group at the Aspen Institute; director for national issues and outreach for Senator Bill Bradley; and vice president of the Partnership for Public Service, where she launched the Best Places to Work in the federal government and the Service to America awards.[8]

From 2004 to 2014, she served as vice president for global communications and an officer of the board at the Ford Foundation.[2][9] Tellado left that role in 2014 to become President and Chief Executive Officer of Consumer Reports.[2][10][8]

Tellado has been featured as a consumer expert on a number of media platforms, including Marketplace Morning Report,[11] CBS News Sunday Morning,[12] the Pivot podcast,[13] The Seattle Times,[14] USA Today,[15] CNN,[16] and Forbes,[10] as well as local radio and television media outlets.[17]

In 2018, Tellado was the commencement speaker at Fairleigh Dickinson University.[18]

In 2022, Tellado released a book: Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace.[19]

Tellado serves on the boards of the Yale Corporation,[20] Omidyar Network,[21] International Consumer Research & Testing, and Consumers International. She previously served on the boards of Fairleigh Dickinson University, the Council on Foundations, Ballet Hispanico, The Washington Center, Hispanics in Philanthropy, and Advertising Council Advisory Board on Public Issues.[2][3][22]

Selected works

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  • Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace (Public Affairs, 2022). ISBN 9781541768567

References

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  1. ^ FastCo Works (2024-05-22). "Keeping the public safe in the digital age". Fast Company. Retrieved 2024-12-02.
  2. ^ a b c d e "Marta L. Tellado, B.A., '02 Ph.D." Yale University. 2022-02-25. Retrieved 2024-10-02.
  3. ^ a b Shelton, Jim (2022-01-24). "Yale names Maurie McInnis and Marta Lourdes Tellado successor trustees". YaleNews. Retrieved 2024-10-02.
  4. ^ a b c Tellado, Marta L. (2022-09-20). Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace. PublicAffairs. pp. 1–2, 11, 73, 122. ISBN 978-1-5417-6856-7. Retrieved 2024-12-02.
  5. ^ Blanco, Octavio (2016-01-12). "Consumer Reports CEO: Coming to the U.S. was her biggest break". CNNMoney. Retrieved 2024-10-02.
  6. ^ "Consumer Reports names new president/CEO". tirebusiness.com. 17 July 2024. Retrieved 2024-12-02.
  7. ^ Branch, Mark Alden (2014-07-17). "Marta Tellado '02PhD: top rated by Consumer Reports". www.yalealumnimagazine.com. Retrieved 2024-12-02.
  8. ^ a b "Marta Tellado Named President & CEO of Consumer Reports". www.consumerreports.org. 2014-07-15. Retrieved 2024-12-02.
  9. ^ Haughney, Christine (2014-07-14). "Ford Foundation Executive to Lead Consumer Reports". The New York Times. Retrieved 2024-12-02.
  10. ^ a b Nunez, Vivian (2019-03-28). "The CEO Of Consumer Reports Is A Latina On A Mission To Even The Information Playing Field". Forbes. Retrieved 2024-10-02.
  11. ^ Brancaccio, David; Dang, Jarrett (2022-12-23). "Consumer rights aren't guaranteed in a digital world, warns Consumer Reports CEO". Marketplace. Retrieved 2 December 2024.
  12. ^ Stahl, Lesley (2023-09-24). "Inside Consumer Reports". www.cbsnews.com. Retrieved 2024-12-02.
  13. ^ "Pivot". Apple Podcasts. Retrieved 2024-12-02.
  14. ^ "Consumers must raise their collective voice to remedy the harms from big tech mining their data". The Seattle Times. 2020-10-23. Retrieved 2024-12-02.
  15. ^ Tellado, Marta L. (2021-12-10). "Oh, there's no place for fake reviews for the holidays: Crack down on fishy endorsements". USA TODAY. Retrieved 2024-12-02.
  16. ^ Tellado, Marta L. (2022-04-01). "Opinion: The silent threat in your burger wrapper". CNN. Retrieved 2024-12-02.
  17. ^ Cabrera, Kristen (2024-04-03). "What consumers have to keep an eye on when it comes to EVs and money-sharing apps". Texas Standard. Retrieved 2024-12-02.
  18. ^ Burrow, Megan (2018-05-15). "FDU graduates nearly 3,000 at 75th commencement ceremony". North Jersey Media Group. Retrieved 2024-10-02.
  19. ^ Tellado, Marta (2022-11-13). "Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace". Next Big Idea Club. Retrieved 2024-10-02.
  20. ^ "Marta Tellado: Ten Years of Leadership at Consumer Reports". Consumer Reports. 2024-09-11. Retrieved 2 December 2024.
  21. ^ "Dr. Marta L. Tellado". Omidyar Network. Retrieved 2024-12-02.
  22. ^ Mousavizadeh, Philip (2022-02-11). "Yale's newest trustees share vision for a post-COVID University". Yale Daily News. Retrieved 2024-10-08.
 
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