UnHerd is a British news and opinion website founded in July 2017, which describes itself as a platform for slow journalism. Its writers include "heterodox" thinkers on both the left and right.

UnHerd
Type of site
Commentary
Available inEnglish
Founded21 July 2017
HeadquartersLondon, England, UK
OwnerSir Paul Marshall
EditorFreddie Sayers (Editor-in-Chief & CEO)
URLunherd.com
Current statusActive

History

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UnHerd was founded in 2017 by Sir Paul Marshall as owner and publisher, and conservative British political activist Tim Montgomerie as editor.[1][2] Marshall has invested over £50m in GB News; Unherd's marketing describes it as a website for "people who dare to think for themselves."[3]

 
UnHerd at Old Queen Street, Westminster

The website initially existed without a paywall, as it is funded by an endowment from Marshall.[4][5][6] In 2017, New Statesman reported that the site intended to introduce paid services.[7] In May 2020, the site said that it intended to switch to a subscription model later that year.[5] As of October 2022, it offers readers a limited number of articles for free.[8]

Following Montgomerie's departure in September 2018,[9] journalist Sally Chatterton, who previously wrote for The Daily Telegraph and The Independent, took over as editor.[10][6]

Freddie Sayers joined the magazine in 2019 as executive editor, having previously been editor-in-chief of YouGov and co-founder of the British news and current affairs website Politics Home.[11]

In November 2022, UnHerd opened a private members' club and restaurant in Westminster, named the Old Queen Street Cafe. Talks and debates at the club are broadcast on UnHerd's YouTube channel.[1]

Content

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UnHerd's columnists include Giles Fraser, Aris Roussinos, Kat Rosenfield, Ayaan Hirsi Ali, David Patrikarakos, Terry Eagleton, Bret Easton Ellis, Mary Gaitskill, Lionel Shriver, Matthew Crawford, Helen Thompson, Freddie deBoer, Tanya Gold, Julie Bindel and Kathleen Stock.[12]

In January 2023, former Politico and The Atlantic writer Tom McTague was hired as UnHerd's political editor.[13]

Samuel Earle, writing in The Guardian, described UnHerd in 2023 as "drifting away from explicit concern for the Conservative party and the future of capitalism, and towards a focus on culture war topics: lockdowns, wokeness, cancel culture and the trans rights movement, as well as more general journalistic fare.".[14]

Reception

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When the site was launched in July 2017, Simon Childs in Vice was critical of the underlying premise, saying: "The social media news cycle can be a jading stream of ill-informed narcissists, but it's refreshing to be reminded that at least it offers a more diverse outlook than Tim Montgomerie funded by an oligarch publishing the kind of people who are generally 'unheard' because people edge away from them at parties."[15] Jasper Jackson writing for the New Statesman was also sceptical of UnHerd's promotion of slow journalism, saying "the idea UnHerd is offering a groundbreaking solution to information overload is faintly ludicrous."[7]

In 2020, Ian Burrell, writing in the i, noted that UnHerd pieces can be 2,000 words in length, presenting "nuance and context" in science articles and pursuing an "approach to digital journalism [that] is counter to the notion that only extreme views can generate traffic"; he compared the website to Tortoise Media, another "slower-paced news experiment that defies the catch-all notion of the media."[5]

In 2021, an UnHerd piece criticising the World Health Organization (WHO) for dismissing the COVID-19 lab leak theory in its investigation was marked by Facebook with a "false information" tag; Facebook apologised after UnHerd objected. In an opinion piece about the incident, Financial Times columnist Jemima Kelly noted that three days later the White House expressed "deep concerns" about the WHO investigation.[16]

According to Samuel Earle, although UnHerd attempts to present itself as a bipartisan outlet for "heterodox" thinkers, "beneath UnHerd's claims to nonpartisanship lie Conservative-friendly foundations and a range of right-wing interests, for which the site's 'heterodox' range of writers appear to offer convenient cover.".[14]

In a February 2022 UnHerd piece, Guardian journalist Hadley Freeman wrote that her paper was allowing itself to be bullied over transgender issues.[17][18]

In July 2022, UnHerd reported that the Ukrainian government's Center for Countering Disinformation had compiled a list of politicians and intellectuals in multiple countries who they believed were promoting Russian propaganda.[19][20] The list included US senator Rand Paul, former US congresswoman Tulsi Gabbard, military analyst Edward Luttwak, political scientist John Mearsheimer, and journalist Glenn Greenwald, as well as the former chair of the Indian National Security Advisory Board.[21][22] The UnHerd report included responses from Luttwak, Mearsheimer, and Greenwald.[19]

References

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  1. ^ a b Earle, Samuel (28 October 2023). "UnHerd owner Paul Marshall became Britain's newest media mogul". The Guardian. Retrieved 9 March 2024.
  2. ^ Thomas, Daniel; Agnew, Harriet (9 March 2024). "Paul Marshall, the financier turned media baron bankrolling GB News". Financial Times. Archived from the original on 9 March 2024. Retrieved 9 March 2024.
  3. ^ "Our Mission", UnHerd.com.
  4. ^ Nelson, Fraser (21 July 2017). "Welcome to the herd, UnHerd". The Spectator. London. Retrieved 5 June 2019.
  5. ^ a b c Burrell, Ian (18 May 2020). "News websites are seeing record traffic, so public trust is higher than it seems". The i. London.
  6. ^ a b Chakelian, Anoosh (30 January 2019). "The UnHerd Tortoise: are elite media start-ups just hype?". New Statesman. London. Retrieved 6 January 2020.
  7. ^ a b Jackson, Jasper (21 July 2017). "UnHerd's rejection of the new isn't as groundbreaking as it seems to think". New Statesman. London. Retrieved 5 June 2019.
  8. ^ "About UnHerd". www.unherd.com. Retrieved 12 October 2022.
  9. ^ Mayhew, Freddy (25 September 2018). "Former Times columnist Tim Montgomerie leaves Unherd news website he founded last year". Press Gazette. Retrieved 16 December 2019.
  10. ^ "Sally Chatterton, Editor". www.unherd.com. Retrieved 27 March 2020.
  11. ^ Deans, Jason (10 September 2010). "Paul Waugh named PoliticsHome.com editor". The Guardian. ISSN 0261-3077. Retrieved 22 July 2024.
  12. ^ "Writers". www.unherd.com. Retrieved 29 October 2022.
  13. ^ UnHerd [@unherd] (13 January 2023). "We are delighted to announce that the brilliant @tommctague (ex-Atlantic, Politico) will be joining UnHerd as our new Political Editor, starting in a week!" (Tweet) – via Twitter.
  14. ^ a b Earle, Samuel (28 October 2023). "Loud and uncowed: how UnHerd owner Paul Marshall became Britain's newest media mogul". The Guardian. ISSN 0261-3077. Retrieved 8 October 2024.
  15. ^ Childs, Simon (25 July 2017). "The UnHerd and the Whining of the Perfectly-Well-Represented". Vice. Retrieved 16 December 2019.
  16. ^ Kelly, Jemima (18 February 2021). "How 'fact-checking' can be used as censorship". Financial Times. Retrieved 29 October 2022.
  17. ^ Fanshawe, Simon (22 February 2022). "New York Times is peddling its own alternative facts over JK Rowling". New Statesman. Retrieved 29 October 2022.
  18. ^ Kanter, Jake (21 February 2022). "Guardian columnist Hadley Freeman says left-wing media bows down to trans bullies". The Times. ISSN 0140-0460. Retrieved 29 October 2022.
  19. ^ a b Carbonaro, Giulia (26 July 2022). "Tulsi Gabbard, Rand Paul Placed on List of Russian Propagandists by Ukraine". Newsweek. Retrieved 29 October 2022.
  20. ^ "'Russian propaganda promoters list': NSAB Chairman on Ukraine list, he says claim preposterous". The Indian Express. 1 August 2022. Retrieved 29 October 2022.
  21. ^ McRedmond, Finn (25 July 2022). "Ukraine Government issues blacklist of 'Russian propagandists'". UnHerd. Retrieved 29 October 2022.
  22. ^ Mitra, Devirupa (26 July 2022). "Ukraine Accuses 3 Indians, Including Former NSAB Head, of 'Promoting Russian Propaganda'". The Wire. Retrieved 29 October 2022.
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