Triple M Gippsland (official callsign: 3SEA) is a commercial radio station owned and operated by Southern Cross Austereo as part of the Triple M network. The station is broadcast to townships in the Gippsland region of Victoria from studios in Traralgon.

Triple M Gippsland
Broadcast areaGippsland
FrequencyFM: 94.3 MHz
Branding94.3 & 97.9 Triple M
Programming
FormatMainstream rock
NetworkTriple M
Ownership
Owner
History
First air date
3 May 2002 (2002-05-03) (as Sea FM)
Call sign meaning
SEA FM
Technical information
Power7 kW[1]
Transmitter coordinates
38°15′43″S 146°02′47″E / 38.262006°S 146.046258°E / -38.262006; 146.046258
Repeater(s)FM: 97.9 MHz Traralgon
Links
Websitewww.triplem.com.au/gippsland

The station commenced broadcasting in 2002 as 94.3 Sea FM as a supplementary license to 3GG. On 4 July 2005, the station relaunched as Star FM in line with Macquarie Regional RadioWorks' other Victorian stations, retaining its contemporary hit radio music format.[2] On 15 December 2016, the station was again relaunched as Hit Gippsland.[3]

On 20 July 2020, the station flipped formats to mainstream rock as Triple M. Networked programming, including Carrie & Tommy and Hughesy & Kate were replaced by that of the Triple M network.[4] Despite being part of the Hit Network, the station had previously broadcast Triple M AFL coverage as the only Southern Cross Austereo-owned station in the Gippsland region.

In 2023 Triple M relocated its broadcasting operations to studios in Traralgon. The studio on Coonoc road is shared with ACE Radio's TRFM and Gippsland Gold as well as Southern Cross 10.

Programming

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Local programming is produced and broadcast from the station's Traralgon studios from 6 am–9 am weekdays. The station's local output consists of a three-hour breakfast show presented by Ed Cowlishaw.

Networked programming originates from studios in Albury, and Melbourne.[5]

Shows

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  • 6 am to 9 am – Ed for Breakfast
  • 9 am to 12 pm – Mickey D
  • 12 pm to 3 pm – Guy Mylecherane
  • 3 pm to 4 pm – The Marty Sheargold Show
  • 4 pm to 6 pm – The Rush Hour with JB and Bill

Transmission Quality

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The station transmits from a main transmitter and a repeater:

  • 94.3 FM is broadcast from the main transmitter which is a site near Yarragon South (coords) at 7 kW Power.
  • 97.9 FM is broadcast from the repeater which is a site near Tyers (coords) at a power of 500W.[6]

References

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  1. ^ Radio and television broadcasting stations: Internet edition (PDF). Australian Communications & Media Authority. October 2019. pp. 25, 71, 138.
  2. ^ "Gippsland's new STAR". Radioinfo. 1 July 2005. Retrieved 20 July 2020.
  3. ^ "SCA to rebrand regional to Hit and Triple M". Radio Today (Australia). 20 September 2016.
  4. ^ "SCA moves Hit Dubbo & Hit Gippsland to Triple M Network". Radio Today (Australia). 14 July 2020. Retrieved 20 July 2020.
  5. ^ "Triple M Gippsland 94.3 & 97.9". 18 April 2024.
  6. ^ "Stations Book Electronic Edition" (PDF). Australian Communications & Media Authority. Retrieved 31 January 2021.
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