Real estate developer Donald Fisher and his wife Doris named their first store&#151;established in 1969 in San Francisco&#151;after the idea of the growing generation gap. They sold Levi&#146;s jeans and music to America&#146;s youth, and by 1974 began to sell private-label merchandise characterized by the clean, affordable style that became Gap&#146;s trademark. The all-American retail institution has stuck to timeless classics over the years&#151;slim-cut black pants, simple khakis, tailored white button-downs&#151;and introduced several franchises: GapBody for intimates and sleepwear, and GapKids and babyGap, both for childrenswear. Patrick Robinson served as chief designer of the retailer for four years, until 2011.

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