The hard-core users of Flickr, the photo-sharing Web site owned by Yahoo, have this to say about a potential Microsoft takeover: “Oh no, not again!”
When Yahoo bought Flickr in 2005, it was one of the most promising of the so-called Web 2.0 start-ups. While online communities are notoriously susceptible to tempests in teapots, the Flickr crowd has always been an especially prickly bunch, lashing out at any whiff of censorship or corporate heavy-handedness. Something as minor as switching longtime Flickr users over to Yahoo’s log-in system prompted protests from people who resisted being sucked into the evil Yahoo machine.
Despite the fears of Flickr users, Yahoo has managed not to destroy the site, which has turned into one of its most attractive assets, if not a huge money-maker. But a Microsoft takeover is bringing up all the old fears again. Most Flickr users in this discussion are against the idea. The Searcher writes: “I can’t think of one thing that Microsoft hasn’t absorbed that hasn’t been subsumed and leeched of all function after a year or two.” André Elias says: “I REALLY, REALLY hope they leave Flickr alone.”
A new user-created group on the site is called “Microsoft, keep your evil grubby hands off our Flickr.” And dr_lopbot imagines a rebranding effort:
Others are more sanguine: “As long as Flickr continues to be reliable, and I can still post photos, look at my contacts’ and friends’ photos, participate in discussions and hone my craft I’m happy.”
Microsoft may be hoping that by buying Yahoo it can pick up some of the playful, friendly, startup-ish vibe that Yahoo’s brand has managed to hold onto for all these years. But as the Flickr grumbling demonstrates, Microsoft’s own image as the guy who sucks all the life out of the party is going to continue to hurt it as the online world gets more and more social.
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