Mark Cridge joins BERG as Director Of Consulting

October 5th, 2012 by Matt Jones · 1 Comment

I’m delighted to say that Mark’s joined BERG as our new Director of Consulting this week.

Mark’s a friend that Jack, Matt and myself have known for some years now. While he was piloting the giant digital media and communications spaceship called GlueIsobar, we’d get together for a pint or three and ask him for advice. He founded Glue and built it into not only a mighty commercial force, but a culture that prized invention and creativity.

So, it was natural for us when we found out he was looking for a new challenge (over a pint or three) that we suggest BERG was just that.

We’ve built BERG over the last 6 years into a busy studio that creates not only what we think are pretty inventive connected products for ourselves to take to market (like Little Printer), but consults on connected products, services (and the strategy behind them) for some of the biggest technology, media and consumer brands in the world.

But we want to do more of that work – inventing the near-future and getting it into the world – with more clients, and get more fantastic inventive people in the studio to do it.

Mark is just the right person to help us grow our consultancy and he’s written a little bit about joining the studio from his perspective on his blog. I’m really happy he’s decided to come on board for the next phase of BERG as a colleague and a friend.

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