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Nick Babich

OKR in Product Design

Having clear goals is vital for every organization. It allows team members to focus on the work that matters and deliver measurable results. Defining such goals is never easy. But there is a secret weapon that can help you with that, and it’s called OKR. OKR is a goal-setting

GPT Store is a UX disaster

OpenAI recently released a long-awaited store for GPTs. Now, ChatGPT Plus subscribers can access a collection of GPTs created by different users. In this article, I want to review the downsides of the current version of the store. This article is also available in a video format: GPTs home page

Netflix: Review of the First-Time User Experience

Netflix is a popular video streaming platform with over 200 million paid subscribers worldwide. This review covers the first steps of the user journey, such as landing, account setup, onboarding, and engagement. This review is also available in a video format: Landing page The Netflix landing page is pretty minimal.

Why Claude is better than ChatGPT

Claude is an AI text chatbot created by the company Anthropic. This article demonstrates what this tool is capable of.

Free Midjourney alternative: Ideogram AI

Midjourney is an excellent AI image generator, but it has one crucial downside. It’s a free-to-use tool, and the basic plan costs $10 per month. If you use AI image generators occasionally, you likely want to see a free alternative version. And Ideogram AI can be a good option

Using Bing Chat for Product Design Tasks

What surprises me is how much attention is directed to ChatGPT and how little we’re talking about Bing Chat. Bing Chat gives you access to the GPT-4 model for free. It’s also available as a sidebar in Microsoft Edge, which makes it possible to use this tool to

DALL·E 3: AI Image Generator for Product Designers

The release of DALL·E 3 is one of the most important things in the AI image generation world. DALL·E 3 is the latest version of the image generator from OpenAI, the creator of ChatGPT, and it’s now available in Bing. DALL·E 3 significantly improved images and

3 Reasons Why Google Bard is Better Than ChatGPT

‎Bard is a chat-based AI tool from Google. It is one of the ChatGPT competitors that offers some unique features. In this article, I want to review the top 3 features I find the most valuable for product designers. 1. Validate the output provided by AI Lack of links to

UI Design using Midjourney

Text-to-image AI tools like Midjourney, Dalle-2, and Stable Diffusion can generate images from plain text. These days the internet is full of AI-generated images, but the question is, “Can text-to-image tools can be used for UI design?” In this article, we will see how AI tools can deal with regular

Using ChatGPT for User Research

Applying AI to 4 common user research activities User research is a fundamental part of the design process. The more time and energy a product team invests in user research, the higher the chances of releasing a commercially successful product. In this article, I will explore whether ChatGPT can be