The Future Of Social Networks
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Full blog post at http://tinyurl.com/3yc8q5. Presented at Graphing Social Patterns, March 3, 2008 in San Diego. Theme: "Social networks will be like air".
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SharePoint Advanced Management for workspace governance
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Train your users—they are your first line of defense.
Don’t wait for perfection—start small and iterate fast.
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🔗 Read the blog: https://nikkichapple.com/irms-conference-2025/
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- 1. The Future Of Social Networks Charlene Li Vice President & Principal Analyst Co-author of Groundswell Forrester Research March 4, 2008
- 3. They are online with their social networks
- 5. Theme Social networks will be like air.
- 6. Components of social networks Profile Relationships Activities Business model Universal identity A single social graph Social context for activities Social influence defines marketing value
- 8. Universal identity [email_address] [email_address] Mobile number
- 9. Universal identity foundations Federation (OpenID approach) A few major players will serve as major federation focal points Yahoo!, Microsoft, Google, Plaxo, etc. All players must realize that they can grow the market faster/better by working together Data Portability Group is the beginning
- 10. Bill of Rights for Users of the Social Web “ We publicly assert that all users of the social web are entitled to certain fundamental rights, specifically: Ownership of their own personal information, including: their own profile data the list of people they are connected to the activity stream of content they create; Control of whether and how such personal information is shared with others; and Freedom to grant persistent access to their personal information to trusted external sites.” - Authored by Joseph Smarr, Marc Canter, Robert Scoble, and Michael Arrington http://blog.broadbandmechanics.com/2007/09/a-bill-of-rights-for-users-of-the-social-web
- 11. My Facebook social graph Missing Colleagues Parents Extended family School parents Neighbors Babysitter Walking group
- 12. My real social graph is much more complex
- 13. Let’s end the insanity
- 14. Relationships today are explicit – and a pain Twitter Facebook LinkedIn Plaxo
- 15. New “entrants” will challenge the incumbents Millions of regular users Search & deep content Ad and content networks Relationship maps
- 16. Relationship mapping will be automatic and permission-based
- 17. What people do today on social networks
- 18. Dave has a nice book review on Facebook
- 19. But it would be more helpful on Amazon “ See friends’ reviews”
- 20. How Yahoo! could incorporate social networks Search based on what my friends finds relevant See which of my friends owns a Focus – and what they think of it Compare daily portfolio performance to friends’ Elevate stories tagged by friends – anywhere
- 21. The under-rated value of networks
- 22. Endorsement value depends on your network Your authority on the specific topic Your network’s interest and authority on the topic The trust level among your network on the topic
- 23. The future business model for social networks Marketers will pay to reach and influence valuable Each person will have their own “personal CPM”* Social networks will compete to have the best experience for high-influence individuals * From Marian Salzman, JWT
- 24. Evolution of open platforms Walled garden services Portal aggregators 1993 1999 2003 2008-9 2013 Search freedom Data portability Ubiquitous social networks
- 25. Recommendations Create linkages between services based on individually-controlled identity federation Compete on creating the most compelling social experience, not social graph lock-in Develop social applications that have meaning Integrate social networks into existing activities Design business models that reflect the value created by people’s social networks
- 26. Thank you Charlene Li +1 650.581.3833 [email_address] www.forrester.com groundswell.forrester.com