On mobile, the +1 button will replace the existing ‘g’ logo and recommendations will appear for several seconds, then fade out.
Elaine’s friends and contacts will also be more likely to see the ad. Because a recommendation from a friend is such a strong signal of relevance, the Google Display Network gives ads that have been recommended an extra boost by including them in the auction for any page a friend visits. Of course, if you’re targeting specific placements or audience segments (including interest categories and remarketing lists), your ads will only show on pages that match those restrictions. Additionally, your ads will never show on any placement or category on an exclusions list.
What’s even better is that the +1 button on display ads will work together with +1 buttons on search results, search ads, and websites. A single +1 applies to the same content across the web, no matter where it appears.
On the Google Display Network (GDN), the +1 button will be added to image, animated GIF, Flash, Display Ad Builder ads and select mobile inventory. You can also choose to include the +1 button on your DoubleClick Rich Media ads, which can run on or off the GDN.
We’re confident from our initial experience with the +1 button on search that this’ll be a great addition to your GDN campaigns. However, if you’re not sure that you want the +1 button and recommendations associated with your ads, starting today you can opt-out at the campaign level in AdWords under campaign settings.
To learn more about the +1 button and how it affects your ads and search results, visit our +1 button site.
Published by Eider Oliveira, Senior Software Engineer
On mobile, the +1 button will replace the existing ‘g’ logo and recommendations will appear for several seconds, then fade out.
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