Build a flexible app business with the latest AdMob SDK
Thursday, April 19, 2012
Get banner ads to be smart, regardless of screen size
New mobile device screen sizes pop up every day, but app developers shouldn’t have to worry about how banner ads will appear on different devices. AdMob SDK 6.0 eliminates this issue with the introduction of new banner ad formats that automatically expand to the full width of any smartphone screen, even in landscape mode. To learn how to implement these new banners, visit the AdMob Developer Site.
Serve more rich media ads
The lack of industry standards for mobile rich media ads has been a barrier for advertisers and made it challenging to app devs to run more of these engaging ads in their apps. The new AdMob SDK 6.0 is compliant with Mobile Rich Media Ad Interface Definitions (MRAID), a common API for mobile rich media ads running in mobile apps. This is a big step forward in reducing complexity as it establishes a standardized set of commands for developers creating rich media ads. It also means that advertisers will be able to build mobile rich media ads that can be served across networks regardless of device platform, application or technology used to display the media.
As we announced several weeks ago, the iOS version of the Google AdMob SDK no longer uses the universal device identifier (UDID). We are working toward a long-term solution that will benefit users, app developers and advertisers.
To learn more about how app devs can work with AdMob to build a great app business through monetization and promotion of their app, visit our new AdMob website.
