56% of Digital Ads Served Are Never Seen, Says Google

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December 03, 2014 02:15 PM

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Under its new leadership, the website will reopen submissions to creatives looking to highlight their work, and retains its large repository of mostly TV commercials."},{"_id":"MIFDNBNZPRBGBNUBMFOXIYYCUU","additional_properties":{},"type":"text","content":"AdLand has been a valuable resource for marketers since art director Ã…sk WÃ¤ppling launched the site in the pre-YouTube era in 1996. As its primary contributor, WÃ¤ppling grew the websiteâ€™s collection to include notable creative spanning numerous categories, such as alcohol, sports, retail and video games. AdLand spotlighted ads that ran in markets throughout the world, and even had a section devoted to material that had been banned in certain places. One of the websiteâ€™s most extensive collections was of Super Bowl spots, for which the site maintained an archive dating back to spots that aired in the 1972 game."},{"_id":"OT4XXT7EMRGL5L745NLZBMYTEA","additional_properties":{},"type":"text","content":"When WÃ¤ppling announced this past January that she was shutting the site down for personal reasons, Ari Paparo, CEO of Marketecture, jumped at the chance to keep the machine running."},{"_id":"4M6ESFBWMFBTHHMXABWKJJXKAQ","additional_properties":{},"type":"text","content":"â€œThereâ€™s no better inspiration than seeing whatâ€™s been done over the last 30-plus years,â€ Paparo told Ad Age."},{"_id":"F2WGWC2YJBGIXOOEAJED2H572E","additional_properties":{},"type":"text","content":"Indeed, a number of marketers praised AdLandâ€™s influence when WÃ¤ppling announced on X that it was shuttering."},{"subtype":"twitter","referent":{"referent_properties":{},"provider":"https://publish.x.com/oembed?url=","service":"oembed","id":"https://x.com/EvanBrownAuthor/status/1882970192550224163","type":"twitter"},"_id":"PPW3U5EJKBH57ONJMEQRK6LJ2U","raw_oembed":{"author_name":"Evan Brown","author_url":"https://twitter.com/EvanBrownAuthor","cache_age":"3153600000","width":550,"html":"