March 23rd, 2023

Techbros seem to love spelling their half-baked creations with capital letters to make them seem important.

It’s a small act of resistance, but I write them as regular words. The added readability is a nice bonus.

4:28pm

Responses

Amelia Bellamy-Royds

@adactio This was the style I was taught in journalism school: all caps or all lowercase company/product names get converted to title case (unless it’s an initialism): Ikea, Lego, Adidas.

Mixed-case commercial names (eBay, iPhone) get left as is, though. And all-lowercase personal names (e.e. cummings, k.d. lang) are respected.

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